Building Your Influence: Trust Before Credibility
“My presentations are powerful, and I think they are incredibly convincing…but I’m not getting the buy-in I need from the executive council, and I don’t feel I’m recognized as a part of it. In fact, yesterday, it was just ‘crickets’ when I shared an idea on something that would have saved us a great deal of money. What am I doing wrong?”
Jan was ready to up-level her leadership abilities and had hired me to help her develop more influence. Her talent was unquestionable – but she recognized that something was lacking. Sitting on the executive council – something she felt would help position her for greater leadership – had turned out to be a negative and frustrating experience.
“It’s like I’m invisible when it comes to contributing ideas,” she said. “I make sure I have all kinds of stats and evidence to support what I am going to say before I open my mouth. But I might as well be invisible. What gives?”
“Describe the executive council meeting to me, Jan, from the time you walked in.”
“Okay,” she answered. “Well, I got there early to set up my PowerPoint presentation. I like to make sure I come across as professional and ‘together.’ So I was ready and in my seat when the others started to file in. When it came my turn to present, I felt confident in my material and was poised and professional. But at the end, when I expected a great response, I got absolutely nothing but a couple of nods, and the president quickly moved on to the next agenda item.”
“Jan, I am suspecting you aren’t building the trust with your council and colleagues to exert any influence with them. So, as highly credible as you are, you aren’t going to get anywhere without it.”
Building trust takes precedent over credibility. In other words, people are not going to listen to you – believe you – unless they first trust you. If you are a person of integrity like Jan, this can be a simpler fix than you think.
Judith Glaser, author, researcher and organizational anthropologist, outlines trust as the building block to successful communications and healthy relationships. Even before the words we use, that first warm neural connection with others – reaching out, making eye contact, expressing interest in how they are – is key.
Without this step, those attending your presentations and meetings operate from the “fight or flight” part of the brain, and subconsciously ask themselves if they can trust you.
But by connecting warmly with others before you present, you help them leave that “fight or flight” part of the brain, and move to a higher state of trust so that they can receive you more easily and acknowledge your credibility.
I asked Jan to begin greeting each of the individual council members as the next meeting started to assemble, and to make sure she made eye contact, smiled, and asked them about plans for their weekend, or about their family. Her report back was encouraging.
“One of them actually asked me to lunch and wants to talk about my latest cost-saving proposal,” she said. “I’m thrilled! And I am starting to do this in my staff meetings – this could be the teambuilding piece I’m missing.”
How’s your trust quotient with others? If you are a person of integrity, and on upon whom others can rely, are you also making those important neural connections before you give feedback, present, or dive into business?
I’d love to hear about your experience, and how this might be making a difference for you.
Ref. Glaser, Judith E. Conversational Intelligence.” Bibliomotion, 2014.

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.