PATTI COTTON - Leader & Diplomat
When it comes to showing CEOs how to unlock new levels of synergy, collaboration, and innovation within an organization, Patti Cotton is the Executive Thought Partner they choose.
Her proven, unique, and highly personable approach makes it easy for her to connect with, engage, and motivate visionary CEOs to reach their full potential.
With over 25 years of multicultural leadership experience from around the globe, in the areas of diplomatic relations, philanthropy, public relations, team building, and communications, she brings a uniquely diverse perspective.
Through her signature 360˚Leadership brand, Patti works with executives, business owners, and other chief decision-makers to engage, elevate, and equip them for greater leadership and outcomes. Her workshops and retreats provide leaders with industry-leading strategies related to: strategic planning, critical communications, conflict management, transforming purpose into impact, and leveraging change to drive innovation.
Patti’s experience in having worked with a wide array of corporations – from fast-growth startups to well-established Fortune 100 corporations – positions her to provide action-oriented guidance, next-level recommendations, and an ability to help leaders develop the critical thinking skills and creativity they need to solve problems and generate innovative solutions.
It is not uncommon for Patti to partner with executive leaders and achieve staggering 10-figure results.
Patti is a powerhouse guest lecturer at several highly selective universities, often speaking on the topics of conflict management, leadership, organizational development, and advanced coaching methodologies.
Her written work and insights have been prominently and regularly featured in the "Women, Money, and Mindset" column of Press-Enterprise's Business column. She has also been recognized by the Inland Empire magazine as one of the most influential women in Southern California.
When she’s not working with corporate leaders and their teams to achieve impactful results, she spends her time volunteering in her local community. As a volunteer and Board member, Patti supports initiatives that promote the health and welfare of women and children, including helping women business owners grow and sustain their businesses.
Every year, a percentage of her business’ profits are donated to support various domestic violence nonprofits and community support groups. Patti is also a three-time recipient of The U.S. President’s Lifetime Achievement Award for Volunteer Service.
Cotton Group, LLC, a California corporation based in Riverside, California, was founded by Patti Cotton in 2009.
Develop and Elevate my Thinking and Decision-making to Meet Complex Challenges
"Who coaches the CEO? I coach everyone else. Having a coach who helps you see things from multiple perspectives, who has been there and done that so she understands, who can help me sift through, prioritize, strategize, vision, and take this to action – priceless!"
Family Business Quick Growth, Need for Restructure, Leadership Development, Alignment of People, Processes and Systems
"We had grown from a 4-person family business to 200 employees in less than 10 years. The way we had done things didn’t work anymore. There were so many things to think about – leadership development, succession planning, refining systems and processes... As I thought about all this, the stress and confusion for me was high. A colleague referred me to Patti. Not only did she help me think through a best strategic approach to scale and grow, having her as a thought partner helped me to lead at my best to propel the company forward."
Support Restructuring and Rebuilding of Company, and Develop Team to Support Healthy Culture and Performance, to Outperform Competition
"As new President, I inherited a fragmented executive team and an old business model that no longer worked. I knew it would require a lot of work, and I would need an expert advisor to help strategize and do the work. Patti has been that for me. Now, the company is not just surviving – it’s thriving. And we expect to outperform the competition this next year."
Expert Sounding Board to Keep Growing and Stay Ahead of the Curve
"Leading was not new to me, but assuming chief responsibilities at a time of great change was a lot to deal with. Where do you find a supportive and strategic sounding board who challenges you to continue growing so that you stay ahead of the curve? Every leader needs to have such a trusted advisor. Thank you, Patti."
Lead Through and Manage Complexity and Change Well
"Navigating the last two years has been the greatest challenge of my career. Changes in the industry, complications from COVID and managing a remote workforce have created a business landscape I have never encountered. Patti helps me to sift through tough decisions and critical situations I cannot take elsewhere."
Confidence in Judgment, Decision-making, Execution, Leading Team
"Trusting my instincts about decision-making was difficult with the changes we had experienced at our firm. After working with Patti, I have much greater confidence in my instincts and my judgment, which has resulted in a greater efficiency in my team and improved the quality of our service."