Do You Need a Mentor, Sponsor, or Coach?
You know you have what it takes to succeed, but you’d like to move a little faster to get to the top.
Getting help is the smart thing to do – but what kind of help do you need to get there?
Liz was in middle management, but she was bored with her area of responsibility and wanted more out of her career. She knew she was talented, but, although others always complimented her on her work, they didn’t seem to recognize she had more in her – at least, they didn’t say so. However, she was convinced she could contribute at higher levels, if just given the right opportunity. She also knew she could go a couple of directions in the company with her professional background and experience, and wondered which path was right for her.
One day, Liz shared all this with a couple of close colleagues.
“I’m ready for more – but no one has called me into the executive suite to say I’ve won the prize promotion. I know I can do this. How do I get the help I need to get there?”
“Get a mentor,” said Jackie. “Mentors are supposed to give you direction to help you get there, aren’t they? They can give you pointers on specific technical skills – I had one once that taught me how to better analyze financials, and that really helped the way I was able to strategize. Mentors can also put you in touch with other people in the industry to widen your networks and such. So they are a kind of career guide and connector. That has to be good for your career.”
“No, wait,” said John. “I’ve been reading about sponsors – some people call them champions. They are supposed to be better than mentors, aren’t they? If they decide you have more in you, they commit to positioning you with others in high places, and go around talking positively about you. They influence others to take a look at you, and they can volunteer you for projects that will show off what you can do. It’s kind of like the ultimate PR agent with clout.”
“Hey, I’m not sure either of you are right,” piped up Sandy. “My boss hired an executive coach who got her straight into the C-suite. They worked on the way she communicated so that she showed more confidence, instilled more trust – even sharpened her influence skills. And they worked on her decision-making, and how she led her team so that it went from mediocre- to high-performing. It really showcased her abilities.”
“Hmmm…,” said Liz. “It may be that I need all three. Let me reflect on this – stay tuned for an update, people!”
After careful thought, Liz sought out a well-known leader in the industry who happened to live in the area. She explained what she was doing, and that she needed some advice on her career path. This leader met with her, helped her to look at trends within her industry, and offered to connect her with people who could talk about career possibilities within her focus.
Liz then thought about seeking a sponsor. However, the sponsor relationship is usually initiated by the sponsor, and Liz knew she had to stand out before she asked for someone of influence to go to bat for her in the organization.
So she hired a coach. “You don’t know what you don’t know,” she thought. Her executive coach reviewed her career goals with her, and then suggested assessing how she led herself, others, and the enterprise (her area of responsibility). Together, they pinpointed some critical areas for improvement – ways of being, relating, and doing that would help her to showcase to others the exceptional talent she was. Liz and her coach worked over the next several months, and it paid off – someone higher up in the organization reached out to ask about her career goals, and to share they would like to help her get there.
Who’s in your court? And who needs to be?
For a free informational guide to help you determine your best resource for help based on where you are right now in your career, click here.
Patti Cotton helps women executives optimize their effectiveness in leading self, others, and enterprises. Her areas of focus include confidence, leadership style, executive presence, effective communication, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive coaching, women’s leadership development, change, and conflict management. She is also a Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.




