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Three Ways to Make It Easier to Succeed in 2017

November 9, 2016 By Patti Cotton Leave a Comment

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Are you going to succeed in reaching all of your goals this year?

Most of you are reviewing your 2016 goals, and wondering how you can make a mad dash to the finish line. And you are probably asking yourself two questions:

1. Can you do it and keep your sanity, and

2. How can you make 2017 easier?

I know this, because many of you are e-mailing and calling me.

Whether you will reach your goals this year or not, it still feels like a big push to December 31st. And you are tired of feeling pressured to do more at the busiest time of year.

Are you ready to make things easier in 2017? It’s not too early to begin shifting your planning and thinking – if you want to feel more ease and spaciousness the next time around.

Here are three ways many fine executives and other professionals unwittingly make it harder for themselves to achieve their goals – and how you can do differently.

1. You recycle this year’s plan by simply putting next year’s date on it.

The obvious question here, is, did the plan work well for you? If it didn’t, why not? What needs to change or shift? Are you blaming external causes? Using poor strategies? Or are you unable to stay on track due to other factors? If you haven’t met all of your goals, don’t make the mistake of just changing the date on the document to 2017 and try, again. Instead, reset goals according to where you are now, what you have learned, and best strategies that work for you. Then ask yourself what got in the way this year, and decide how you will handle this. Because things won’t change if you don’t change them.

2. You haven’t cut the energy-wasters and other riff-raff out of your life.

You know what I mean – all the stuff that is getting in your way. Some of what you are consumed with is outside your control, and you are still allowing it to take headspace. This will keep you from your best performance. Other things you may have allowed to get in the way of meeting your goals are commitments you have made to projects or relationships that aren’t really positive or fruitful. Do a quick analysis of what has been getting in your way – and make some hard decisions.

3. You aren’t investing in yourself.

This is something I see in more women than men. Why? Women are prone to investing in ourselves last – putting the company, causes, and our families before taking care of the instrument that generates income. Yet, best-kept secret – in various studies, up to 80% of successful male executives have an executive coach to help them get to that next level. Here are two main reasons you haven’t invested in yourself:

      1. You secretly don’t think you are worth the investment. I have a “Judge Judy” response to this: either stop wasting your time setting goals that are impossible for you with this present mindset – or get some help to bring your self-worth up to a healthy state so that you can get what you want and enjoy it. Don’t let failure and “wish I had” become main threads of your story.
      2. You feel you can succeed by yourself, and do it very well. You don’t invest in yourself because you don’t think you need any help. I have one question: how has this approach been working for you? Are you where you want to be? Or is it costing you too much to get there, in emotional energy, relationships, family? What would it be like to succeed and enjoy the ride?

Successful executives and other professionals invest in themselves because they want to step up into that next level of success, and do it with ease and joy. They are ready to make the journey worth the effort.

Are you excited about 2017? What will you do differently to enjoy the ride and succeed? Join us on LinkedIn to share, and for more discussion.


Patti Cotton helps women executives optimize their effectiveness in leading self, others, and enterprises. Her areas of focus include confidence, leadership style, executive presence, effective communication, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive coaching, women’s leadership development, change, and conflict management. She is also a Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

Mid-Career Conflict

November 2, 2016 By Patti Cotton Leave a Comment

When It’s Not Worth Earning Millions Yearly

Last week, it was my privilege to be in Chicago to address some of the top female producers in the financial services industry. Imagine sitting in a room full of women who earn an annual income of up to and beyond a million dollars!

During our time together, we discussed some of the things these women have had to face in order to generate this kind of income. And we touched on mid-career conflict – something they encounter far more than women in other industries.

In fact, when I mentioned knowing that some of the women in the room were currently weighing their options outside the industry because of the cost of doing business, many heads began to nod, letting me know I hit a sensitive point.

What makes it so that earning more than a million dollars yearly isn’t worth it? Why do so many women leave the industry and give up this kind of money?

At a certain point, these women are feeling the costs of their career. These costs are not related to keeping their business or career afloat; these are personal costs to these professionals. And these personal costs seem too great in relation to the uncertain benefits they might receive in future.

What did they cite as chief costs?

  1. Women are hired in large numbers in the financial services industry, but they are most often in support roles and fewer in managerial positions; less or none on the executive committee (C-Suite). Promotions and bonuses are made behind closed doors, and these are made subjectively. One woman cited that she had outperformed her male counterpart, and her counterpart received a large bonus for performance – when she did not. She had to go in to fight for hers, proving her numbers. “I never should have had to fight for something to which we are told we are entitled,” she said. And I agree.
  2. There may be a few women at the top, but they are on the board, and not on the executive committee. This means that company operating decisions and voice most often do not receive the benefit of diversified perspective and brain trust. Flex time and family leave programs exist, but those women considering them feel others might see them as “non-viable” upon their return.
  3. Women are implicitly held to a higher standard than their male colleagues, as recent studies show. First, the financial services industry expects its top people to reflect typical male traits, being aggressive, dominating, and transactional. Women wind up attempting to masculinize their own traits to meet this. The results are inauthentic and awkward, and women face the double-bind that when they do reflect masculine traits, they are criticized for this, too. Of course, this is discouraging – and women lose confidence that they will succeed. They lose their ambition and many quit.

Now, this is not a man-bashing article. We need both genders, and diversity within those genders, to provide the rich perspective and brain trust that variety can bring. But what we are doing currently is not enough. And I’ll be writing about some solutions to this that we in human development are finding effective in the coming weeks.

But I’m curious:  Where would you start to turn this around? Join us for our LinkedIn discussion and share!


Patti Cotton helps women executives optimize their effectiveness in leading self, others, and enterprises. Her areas of focus include confidence, leadership style, executive presence, effective communication, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive coaching, women’s leadership development, change, and conflict management. She is also a Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

Why Aren’t You Leading?

September 28, 2016 By Patti Cotton Leave a Comment

Why Aren’t You Leading?

Mastering Your Inner Leader, Part I

Why aren’t you leading?

You’ve taken leadership boot camps and development programs, and read all the books. And there you are. In the same place. Month in, month out. Year in, year out.

Your influence is respectable, but it isn’t fantastic. You aren’t as effective as you could be, and you aren’t being recognized for your work (Promotion, anyone? Partner? Bonus Pool? Million Dollar Club?) What’s more, your income or sales isn’t increasing – yet you are working just as hard as ever, if not more.

The thing is, you are talented, and you know it. But it’s not showing like it should, in order to get the recognition and reward you deserve.

Nine times out of 10, I find that talented professionals overlook the one thing they should focus on, if they truly want to succeed. And it’s the one thing that can make all the difference.

I coached a vice president who had inherited great responsibility just the year prior. Susan had been a top performer in the company, and because the company did not want to lose her, she had been given a spot on the senior leadership team.

“I’m like a fish out of water,” Susan said over the phone. “And frankly wondering if I’ll ever be able to swim in deep waters with these people. I’ve tried schmoozing with them, I’ve held the same meetings with my team as they do with their teams. Sometimes, I even think I subconsciously try to walk and talk like some of them! But it’s not working.”

“Just a few months ago, all of senior leadership was given a leadership assessment. They had two group sessions to talk about it, and handed us books for reference. But knowing about leadership skills and strengths I have isn’t enough to get me anywhere. Help!”

Susan’s case is not atypical. A lot of top performers are promoted to leadership. After all – they performed well where they were before – they can certainly do it, again – right? Not necessarily.

From time to time, companies try to help their leadership teams by bringing on a consultant for assessments of all kinds and a follow-up training for a deeper dive. But testing and acquiring knowledge in specific areas is not enough to develop your leadership.

In fact, America spends more than $170 billion per year in training on topics of this sort, and results show that we are largely wasting money. Studies show that training participants take away about 27% of the learning provided, and then abandon it quickly because they don’t know how to integrate it.

So if copying other leaders doesn’t work, and taking a leadership skills assessment or a personality style diagnostic with some follow-up training isn’t making you a more effective leader, then what does work?

Mastering your inner leader.

Mastering your inner leader involves identifying your core values, and the particular strengths and gifts you bring to the table, so that you can learn to use them powerfully as you lead yourself and others. Only by mastering your inner leader will you stand out with confidence and make greatest impact.

You see, what works for the person down the hall will not necessarily work for you. And without knowing what you have to work with, you will be making decisions and taking actions without coming from a solid leadership foundation. And it will show.

Instead, you must discover what you have to work with, flex and fine-tune it, and the result is that you brand your leadership in a way that is genuine and most powerful.

How do you start?

I often start by having my clients identify their top core values. We then do an inventory in key areas of their life and work to see where they are doing well, and where they need to de-clutter or realign, so that they are living true to their values. I then help them begin to reinforce this learning with a “coach approach” so that the learning becomes a way of being. Over a period of 8-12 weeks, clients report less stress and tension, and more focus, productivity, and enjoyment.

I bet you aren’t surprised. Because coming from your center, from your core values and strengths, is authentic, you are more confident, you feel more energized, and you produce your best.

In my next article, Part II, I’ll talk about a unique way that you can identify life themes and strengths to build on mastering your inner leader.

Meanwhile, please join me in our LinkedIn group for more discussion on this topic.

How do you integrate your values in your work?

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

How Do You Hold Your Leadership Accountable?

September 21, 2016 By Patti Cotton Leave a Comment

How Do You Hold Your Leadership Accountable?

Leading While Getting Things Done

In a former corporate life, I was privileged to lead a team of 15 amazing people to raise lots of money. Millions. In fact, we were able to reach organizational goals previously impossible, and the future looked bright. I was told higher leadership was in store for me.

But there came a point when I started to experience burnout, and the fallout nearly did me in.

Reaching the goal had been great affirmation. Creating and implementing a strategic plan with right players and process to meet financial needs had been exciting. But over time, continually chasing that carrot turned into drudgery. The fact was, in my effort to make sure our team did the impossible, I focused exclusively on departmental and organizational metrics and outcomes – and neglected my personal leadership entirely.

And when you do that, things fall apart.

If you are pushing process, proposals, meetings, trainings – you name it – but you are not holding yourself accountable for your personal leadership growth, your shelf life as a viable entity will be short.

Oh, sure, you can coast for a while, but the erosion to your motivation, and then, to your performance, will begin to show. And suddenly, instead of leading, you’ll find yourself going through the rote motions of just getting things done.

How do you avoid this? How do you hold yourself accountable for your leadership development while you are handling impossible deadlines, goals, and outcomes?

I teach and coach individuals and teams around this, and the model can be simplified to just three steps:

  1. Mindset

This has to do with the beliefs you hold around your leadership abilities. Who are you as a leader, and what does this look like? What impact does your leadership make on those around you at the individual, team/relational, and organizational/global levels?

Holding yourself accountable:  How will you know when you are successful in this? What will it look like? Feel like? What are you doing when you are successful?

  1. Knowledge

What top values and strengths will you use to earmark your leadership? If you have identified these, how are you using them?

Holding yourself accountable:  How will you know when you are operating from core strengths and values? What is different about your work? Your energy? Your personal, team, and organizational outcomes? What do you need to change in order to open the gateway for these to happen successfully?

  1. Action

Daily. Flexing your competence strengthens your abilities – and your confidence!  Incorporating your mindset and knowledge into an intentional approach will keep you aligned and effective.

Holding yourself accountable: Keep a list of your core strengths and values at your desk as a handy visible reference. Then, review your 12-month action plan and ask how your leadership, its core strengths and values, will manifest and mold the outcomes. Be specific and write these down. There is power in putting this to paper. After this, drop back to your 90-day action plan to do the same. Now that you have given definition to how this should look, feel, manifest, ask yourself how you will do a weekly review of how you are measuring up over the next few weeks until this becomes an engrained approach.

When have you noticed your own leadership faltering? What has worked for you? Jump over to our LinkedIn group discussion and share!

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

How Effective Is Your Decision-Making?

August 31, 2016 By Patti Cotton Leave a Comment

Can you afford to make poor decisions?

I doubt many of you feel that you can. In addition to the immediate results you seek, the decisions you make today have bearing on the opportunities you enjoy tomorrow. Moreover, if you are leading others or even an entity, the decisions you make affect a great number of lives and futures.

So how do you check in to see whether your decision-making needs a tune-up?

The simple answer is to ask yourself the following questions:

  • Are you reaching your goals?
  • Are you outperforming the competition?
  • Are you influencing others at a high level?
  • Are you ready to meet the future?

Rate yourself below to see if you need a tune-up in your decision-making process.

  1. I use a well-defined process to make my decisions.
  2. I seek to identify the real problem before I begin to make a decision.
  3. I weigh the pros, cons, and risks carefully before making decisions.
  4. I include key stakeholders in the decision-making process, even if this will slow down the process or require a great deal of consensus-building.
  5. In my thought process, I tend to use language such as “how might this happen,” rather than, “this can’t happen because…”
  6. If I doubt the final decision, I stop to re-evaluate my assumptions and decision-making process.
  7. Others see me as an excellent problem-solver and seek to include me in significant decisions.

Where do you need to tune up your own decision-making process? I’d love to hear about your own experience!

Click here to join the LinkedIn discussion on this topic.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

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