Patti Cotton

Executive Coach & Career Strategist

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Three Reasons to Stop Focusing on Your Strengths and Weaknesses

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Three Reasons to Stop Focusing on Your Strengths and Weaknesses

Are you focusing too much on your weaknesses – or just as bad, are you focusing too much on your strengths?

You can actually arrest your own leadership development by doing so.

Here’s why:

Before the rising of the popular strengths-based coaching approach, workplace mentoring and coaching focused on helping its workforce to strengthen identified weaknesses. But we discovered after some time that the results were poor. In fact, employees were showing negative outcomes.

Focusing on weaknesses in leadership development can result in the following:

  • It can give a false sense of ineptitude and negative self-image. By giving weaknesses too much attention, the executive in question may begin to feel inept. Little discussion is made about what is going well, and so a negative self-image may begin to form, diminishing confidence.
  • By neglecting to bring strengths into the process, an imbalanced approach to getting the work done may actually result in an even poorer performance.
  • The weakness in question needs to be relative to the role the executive plays. Is the weakness in question hindering performance or hampering company goals? Or is it simply a result of a list that has no relevance to the job?

Face it – it’s more fun to focus on strengths! But there’s a drawback to swinging over to focusing on strengths, as well.

Focusing on strengths in leadership development can result in the following:

  • It can give the executive a false sense of competence, paving the way to neglect what might be hampering his or her best work.
  • By neglecting to address what is not working, focusing on strengths can give just as imbalanced an approach as focusing on weaknesses. In fact, focusing too much on developing a strength can actually render that strength a weakness. For example, if an executive has great ambition, developing that to the point of exaggeration can actually send wrong messages and behaviors and derail a career.
  • The strength in question needs to be relative to the role an executive plays, or it doesn’t matter how special that strength is! Is the strength key to performance? Is it aligned with company goals?

A balanced approach to your personal and professional leadership development with methodologies that are evidence-based – proven to work – is the first step.

If you are working on this to improve your performance and your career trajectory, make sure that what you are doing is actually relevant and supportive of where you are – and where you want to go!

Why Your Values Are Not Working for You

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Why Your Values Are Not Working for You

You are a purpose-driven professional. And you have a big vision.

But life and work don’t feel congruent. In fact, things are hard.

Is being purpose-driven overrated?

That depends.

You may not know how to use your values to guide your purpose. Here are three reasons why this might be happening:

1. You don’t know your values.

You have set your vision and your “why,” but you haven’t identified your core values – the GPS by which you will guide your purpose. Without this, your efforts can become misaligned. If you haven’t done this yet, click here for the exercise I use with my private clients.

2. Your values are in conflict with each other, and you don’t know how to reconcile this.

When values conflict, this means your priorities are competing with each other. This means sitting down and writing out what is important to you, and making some tough decisions. As they say, you can have it all – just not all at once.

3. You aren’t using your values to fuel your purpose.

You’ve gotten busy, and let distractions take over. You’ve neglected to check in regularly on all areas of your life to see if your priorities align with your values. Don’t feel guilty – get going. Start today.

Where in your life do you need to realign? What is your first step?

3 Reasons Your SWOT Analysis Won’t Work

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Previously, I shared a 5-step power tool to help you and other executives finish your year strong. If you didn’t have a chance to see it, click here.

In the article, I mentioned in step 3 that you would want to do a “quick analysis of priorities and projects.” When most executives see this, they immediately think of going through what we call a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

In the world of business, SWOT analysis taught us a lot. But over time, those of us who lead and support leadership in their strategic planning process have recognized that this exercise may do more harm than good.

In fact, there are 3 main reasons why SWOT analysis can actually be counter-productive, and hold your enterprise back from reaching its full potential.

1. You lead with the analysis instead of leading with vision.

Beginning with looking back keeps us from effectively looking forward.

Leading with such an analysis roots the planning in today – reactive mode instead of proactive mode. Instead, if you start by reverse-engineering from your desired future by beginning with the end in mind, then you will step out of current perceptions and into the “what’s possible.”

Stepping into vision first will allow you to leave preconceptions and biases more easily behind, making the mental space for more creativity and innovation.

2. You focus on the weaknesses instead of the opportunities.

This, too, is rooted in past principles of leading by focusing on fixing what’s wrong. Language is powerful, and the very word “weakness” intimates that you must get better, improve, repair.

Instead of locking you and your strategic planning team into that kind of Titanic mindset, begin by reviewing your strengths. Remember first what you do well and the unique value you bring to the marketplace.

In addition, consider that what some call “weakness” may actually be reworded as a partnership opportunity. By reframing the term, we actually reframe the thinking of those involved in the process to more positive possibilities to explore.

3. You put the analysis results on the shelf.

Many enterprises don’t do anything with the information from the analysis they have performed. It sits on a shelf for a while, and then someone suggests doing one again, because the marketplace has changed. And these days, that could be a matter of months.

An unused analysis can be because there was no accountability determined with next steps, or leadership didn’t really have a sound strategic planning process that helped to move the team forward to take action. Or it may be for other reasons. But all limiting scenarios can be overcome with the right process, if you are committed.

The SWOT analysis was a first good beta for answering the question, “How are we doing?”

But there’s a better way to ask…well, better questions. I’ll be sharing that with you in my next article.

Meanwhile, whether you are about to undertake a strategic planning process, or you simply want to do a “spot check” with your team to see how well you are doing, remember to make the experience a motivating and enjoyable one – and then do something with it!

Building Influence – Making Emotional Connections

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Building Influence – Making Emotional Connections
Image Credit: Shutterstock

Have you ever been in a situation where you wish you had greater persuasive powers?

A situation on a flight reminded me about some of the critical steps we need to take to enjoy more influence with others.

I took an early plane to the Northwest to spend time with family on the Puget Sound. Looking forward to a quiet flight, I encountered, instead, two co-workers across the aisle who were in a heated exchange.

One gentleman, Frank, was insistent that the other “take a look at the numbers – the numbers speak for themselves!” But this was not having the desired effect on his seatmate, who sounded frazzled.

“How do I get through to you, John?” Frank finally blurted out. “It’s like talking to a brick wall!”

Have you ever felt like you were talking to a brick wall?

How do you begin to get through?

As it happens, Frank didn’t have a chance.

In fact, John turned to him and said, “Your conversation is wearing me out, Frank. I can’t listen anymore. End of story.”

I wish I could have taken Frank aside, and said this:

Frank, here’s where you could have turned this around.

You should have made an emotional connection with John to tip the scales.

Get the dopamine flowing.

Making an emotional connection is the conduit of “warm and fuzzy.” This helps people feel good and predisposed to listening, to being open to more conversation.

Instead, Frank began his conversation with, “John, I need to get you on board with this new strategy. What’s it going to take?” Diving into a selfish stance of “I need…from you” staged the failure.

Frank could have paved the way to a successful conversation by something like, “John, how was your weekend? Do anything special with the family?” or, “John, what project are you working on right now that is especially rewarding?”

When you connect in this way, it stimulates the pleasure-reward area of the brain – the “feel good” area. You are showing people you care about them in a genuine and personal way.

When you do this, people feel you are interested, and they feel heard as you listen. They tend to want to reciprocate, and will ask you some personal things, as well. This sets the stage as common ground.

It changes the other person’s attitude from one of “what do you want from me,” to “what are we looking at together?”

If you want to influence people, you need to make and strengthen that emotional connection, not only throughout the conversation, but in your relationship in general.

With whom do you have an important relationship that needs more emotional connection?

What impact are you having in life and business?
Click below to take the complimentary Impact Assessment.

TAKE THE IMPACT ASSESSMENThttp://inspireinfluenceimpactquiz.com/

Are You Sure You Want to Be a Leader?

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Are You Sure You Want to Be a Leader?
Image Credit: Shutterstock

3 Questions to Ask Yourself Before You Commit

What do you need in order to become a leader? And are you sure you really want to be one?

If you are reading this, I imagine you’ve already weighed the pros and cons, and the argument for at least considering the possibility has won.

As an executive coach, I work with decision-makers who lead. These people quite often have substantial areas of responsibility, and they work with me to become even more effective as they seek to do great things.

As we begin our work, I explain to my clients that our work will be 3-pronged. In other words, there are three things we need work with in order to accomplish their goals. You see, the human being is an intricate system, and the major parts of this system must work together closely to accomplish any significant change.

So, if you and I were having coffee together right now, and you told me that your goal was to become a leader, or a more effective one, I would tell you that we are going to assess the following three parts of you to identify what you need to shift in order to get there:

  1. Your mindset
  2. Your actions
  3. Your behaviors

Allow me to set the stage by giving an definition of these three, even though they appear self-explanatory (thanks for indulging me!).

Mindset is not how your physical brain works – it’s how you use your brain to formulate thoughts, synthesize information, define your beliefs, your attitude, and thus, your approach to the world. Mindset drives your desires, your motivation, and your picture of “what’s possible.”

Example: Sonni has managed people for many years, and she believes she can lead the company. She desires to do so, and decides to take the steps necessary to move up this career path. She has weighed her desire against her safety and decided that she won’t get fired or other disastrous consequences. So far, so good. Sonni has asked herself, “What’s possible?”

Actions are those movements, that energetic activity you undertake, once decide to “do something.” These are driven by your desires and your motivation. Your actions are confined to what you believe is possible, what is comfortable, and what is safe (thus dictated by mindset). Even if your mindset says that something is possible, your behaviors may thwart the success of your actions.

Example: Back to Sonni…because of her desire to move up into leadership, she decides to take the action of asking her CEO to be considered for the leadership succession plan. It has taken a lot of courage to get to this point, but her mindset has opened the gate for her to ask. So far, so good. Sonni has taken the action she needs in order to register her desire and be considered.

Behaviors are how you react to internal or external stimuli in various circumstances. These behaviors are exhibited after your mind assesses your desires versus your safety. Safety always wins.

Example: Sonni’s CEO tells her she has a lot of work to do if she wants to be considered for the leadership succession plan. Frankly, her CEO shares, Sonni isn’t seen as CEO material and this comment comes as a surprise. The CEO explains that Sonni doesn’t show the kinds of behaviors needed for leadership – collaboration, building trust, strong presence, influence. And a few other things. Sonni retreats to her desk. She now has a choice – to tell herself she really doesn’t have what it takes (that dastardly doubt that mindset brings when negative emotions threaten its safety) – or to ask herself “What’s possible?” while remaining safe, to shift the necessary behaviors in order to be considered for higher leadership in the company’s succession planning.

Now back to you, and those three questions to ask yourself before you commit.

  1. Does your mindset need to explore what else is possible, or to strengthen belief in your own abilities and potential?
  2. Do your actions tell the world that you are actually showing up as a leader?
  3. Do your behaviors reflect who you want to become?

Which of these three areas do you need to shift in order to become a leader – or a better one?

What impact are you having in life and business?
Click below to take the complimentary Impact Assessment.

TAKE THE IMPACT ASSESSMENThttp://inspireinfluenceimpactquiz.com/