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Business Leader: Are You Socially Isolated?

September 18, 2024 By Patti Cotton Leave a Comment

Business Leader: Are You Socially Isolated?
Image Credit: Depositphotos

In today’s fast-paced, hyper-connected world, it’s paradoxical yet increasingly common for business leaders to experience social isolation. This phenomenon, exacerbated by the rise of remote work and digital communication, poses a significant threat to their professional effectiveness. As business leaders, we often overlook the subtle but profound impact that social isolation can have on our decision-making, innovation, team dynamics, and overall leadership capabilities.

Marc’s Story

Marc, a seasoned CEO in the manufacturing industry, reached out to me for help. Pre-pandemic, Marc thrived on face-to-face interactions, drawing energy and ideas from his bustling office environment and frequent industry conferences. However, as remote and hybrid work became the norm, Marc found himself increasingly isolated. The casual hallway chats and spontaneous brainstorming sessions that once fueled his creativity were replaced by sterile Zoom meetings and endless email chains.

The psychological toll was swift and severe. Marc began experiencing heightened levels of stress and anxiety, which, in turn, impaired his ability to make sound decisions. This aligned with the studies that show that social isolation can lead to depression and cognitive decline, further aggravating these issues. For Marc, the lack of emotional support and camaraderie led to a decline in his mental health, affecting his performance and decision-making abilities.

When Marc reached out to me, he complained of post-pandemic brain fog. He was noticing a lack of clarity around thinking and decision-making. He was anxious and complained of severe stress. What we uncovered as we began our work together was that Marc had isolated himself socially over time in this new hybrid world. This caused significant damage, as he unwittingly cut off the rich and dynamic input his team and peers could provide. This meant that he had limited or no access to diverse perspectives and feedback, crucial elements for informed decision-making and fostering innovation. Without this, his decisions became increasingly insular and less effective. Innovation, once a hallmark of his leadership, began to stagnate.

In a collaborative setting, diverse viewpoints spark creativity and drive innovative solutions. Isolated leaders like Marc miss out on these critical interactions, leading to a decline in their ability to innovate and adapt to changing market conditions. The consequences for the organization can be severe, with missed opportunities and a lack of competitive edge.

Marc’s isolation didn’t just affect him; it impacted his team and permeated throughout the entire company. Strong relationships and trust are the bedrock of effective teams. As Marc and I worked on a plan to turn this around, his team was eager to share their growing detachment and the perceived lack of value they brought to the table. This was also affecting their ability to support morale and engagement within their own teams – a recipe for increasing turnover and a deterioration of organizational performance.

The once vibrant and collaborative culture of Marc’s company had begun to erode, impacting the bottom line. In short, the entire company had been adversely affected by one man.

It is important to note that Marc’s isolation also created strategic vulnerabilities for him. He neglected networking and building relationships with industry peers that were crucial for staying abreast of market trends and competitive intelligence. Without these insights, Marc struggled to make strategic decisions that would position his company for growth. Opportunities for partnerships and collaborations were missed, further hampering the company’s ability to compete and innovate.

In sum, Marc had diminished his credibility and influence within his organization and the broader industry. A leader perceived as disconnected may struggle to inspire and motivate their team. Furthermore, without strong social connections, Marc lacked the advocates and supporters needed to champion his vision and initiatives effectively.

I was heartened that Marc reached out when he did. Social interactions play a critical role in the learning and development process for all leaders, providing feedback and diverse perspectives that drive improvement. For Marc, isolation meant a lack of exposure to new ideas and constructive criticism, leading to stagnant growth.

Proactive Steps to Combat Social Isolation

The good news is that leaders like Marc can take proactive steps to combat social isolation. We integrated the following strategies in addition to team and cultural strengthening:

  1. Prioritize Regular Social Interactions: Make time for face-to-face meetings, even if virtual, and engage in meaningful conversations with your team and peers.
  2. Seek Mentorship and Peer Support: Build relationships with mentors and peers who can provide guidance, support, and diverse perspectives.
  3. Encourage Open Communication: Foster a culture of open communication and collaboration within your team.
  4. Engage in Industry Events: Participate in industry conferences, webinars, and networking events to stay connected with the broader community.

For Marc, implementing these strategies led to a gradual but significant improvement in his professional effectiveness. Although we captured some quick wins, turning around the minds and hearts of many took a good 18 months. During this time, he reinforced trust and appreciation with his team, rekindled his passion for innovation, and rebuilt his strategic networks.

Social isolation is a silent but formidable adversary for business leaders. It undermines decision-making, stifles innovation, weakens team dynamics, and creates strategic vulnerabilities. I invite you to reflect on your own social connections and identify areas where you may be experiencing isolation. Implement the strategies discussed to foster stronger connections and enhance your leadership effectiveness. Share your experiences and strategies for combating social isolation in leadership roles, and together, let’s build a more connected and effective leadership community.


© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

Making Tough Decisions: Why You Need to Build a Strong Business Case

August 28, 2024 By Patti Cotton Leave a Comment

Making Tough Decisions: Why You Need to Build a Strong Business Case
Image Credit: Depositphotos

In the world of leadership, tough decisions are inevitable. Yet, it’s not just the decision itself that matters; it’s how you communicate and justify that decision to your team.

The true measure of leadership often comes down to how well a leader can rally their team around a shared vision, especially when the choices are difficult. A well-constructed business case isn’t just a formality; it’s a powerful tool that can make the difference between a unified, motivated team and one that is confused, resistant, or disengaged.

To do this, making a strong business case for each of your decisions is vital.

As you read, ask yourself where you congratulate yourself (where you do well), and where you can do better. It will make a significant difference in your team’s alignment and support.

Clarity: The Foundation of Effective Decision-Making

How clear are you with others about what the problem is and why it needs to be addressed?

Imagine a CEO who needs to cut costs by reducing the workforce. It’s a painful decision that impacts lives, yet it’s necessary for the company’s survival. The first step this leader must take is to ensure clarity. A well-crafted business case will clearly define the problem—perhaps dwindling profits or market shifts—and outline the objectives, such as maintaining the company’s long-term viability.

When a leader provides this level of clarity, it aligns the team’s understanding with the leader’s vision. Everyone knows why the decision is being made and what the desired outcomes are. Without this clarity, confusion spreads like wildfire. Team members may misinterpret the decision, leading to misaligned efforts, wasted resources, and a breakdown in trust.

Conversely, you may have known a CEO that has announced layoffs with little explanation. Employees are left in the dark, wondering why some jobs were cut and not others. The lack of clarity breeds fear, rumors, and a sense of injustice—none of which contribute to a productive workplace.

Evidence: Building Credibility Through Facts

Do you have all the facts you need to make a sound decision?

Imagine your company has decided to enter a new market. The decision is bold, risky even, but necessary for growth. A strong business case in this situation would include detailed market analysis, financial projections, and competitive research. This evidence doesn’t just justify the decision; it demonstrates that you have done your homework, considered all angles, and made an informed choice.

When a decision is supported by solid evidence, it builds confidence among the team. They see that you aren’t making a blind leap but is basing the decision on data and thorough analysis. This level of transparency is crucial for maintaining trust.

But what happens when the evidence is lacking? Suppose you decide to enter the new market without proper research, relying instead on gut feeling or anecdotal evidence (I’m hard-pressed to think you would, but just go with me, here!). Your team will quickly sense the lack of rigor. Questions will arise: “Is this really the best move? What if it fails?” Doubts will begin to undermine your credibility, and the team’s trust in you will begin to erode.

Risk Management: Preparing for the Unknown

One area some leaders tend to overlook is to identify the potential risks and impact related to each possible solution.

Every tough decision comes with risks. Leaders who acknowledge these risks upfront and include mitigation strategies in their business case show a level of foresight that earns respect. It’s one thing to say, “We’re cutting costs by reducing staff,” but it’s another to add, “We’ve identified key areas that will remain fully staffed to ensure continued operations, and we have a plan to support those who are laid off.”

Ignoring risks is a recipe for disaster. When a leader glosses over potential downsides, the team is left unprepared for challenges that arise. Take the example of a company deciding to outsource a critical function. If the risks—such as quality control issues or delays—are not addressed in the business case, the team may be blindsided when these problems occur, leading to crisis management rather than proactive solutions.

Strategic Alignment: Connecting the Dots

Does your decision align with the company’s strategic goals?

For a decision to resonate with the team, it must be clearly linked to the company’s broader strategic goals. A robust business case doesn’t just justify the decision; it connects it to the company’s mission and long-term vision.

Consider a leader who decides to invest heavily in technology to automate processes. A strong business case would demonstrate how this investment supports the company’s goal of becoming more efficient and competitive in the market. It shows that the decision is not just about saving money or keeping up with trends but is a strategic move aligned with the company’s future.

Without this strategic alignment, decisions can feel disconnected from the bigger picture. Team members might wonder, “Why are we focusing on this now?” If they can’t see how their work contributes to the company’s success, motivation dwindles, and the decision may feel purposeless.

Addressing Concerns: Building Trust Through Dialogue

Are you allowing space for the team to weigh in and express concerns?

One of the most overlooked aspects of decision-making is addressing team concerns. When leaders take the time to listen to feedback and incorporate it into their business case, they show that they value their team’s input. This not only builds trust but also fosters a sense of ownership among team members.

Imagine a leader deciding to restructure the organization. By proactively engaging with employees, addressing their concerns, and explaining how the restructure aligns with the company’s goals, the leader can turn potential resistance into support.

On the flip side, neglecting these concerns can backfire. If a leader pushes through a decision without seeking input or acknowledging fears, the team may feel alienated. Resentment builds, and the decision, no matter how sound, may be met with passive or active resistance.

Implementation: Turning Plans into Action

Sound execution is key.

Even the best business case can fail without a clear implementation plan. This includes timelines, milestones, and accountability. A leader who outlines the steps for execution and regularly checks in on progress ensures that the decision moves from concept to reality.

Consider a leader who has made the decision to launch a new product. A solid business case will include a detailed rollout plan, assigning responsibilities and setting deadlines. Regular follow-ups ensure that the team stays on track and can make adjustments as needed.

Without this, even the most well-intentioned decisions can flounder. Ambiguity leads to delays, missed targets, and frustration. The lack of follow-through erodes confidence in leadership and undermines the decision itself.

The Cost of Neglecting the Process

When leaders skip or rush through the process of building a strong business case, the consequences can be severe:

  • Decreased Trust and Morale: Lack of clarity, evidence, and engagement can erode trust and lower team morale. When decisions seem arbitrary or poorly justified, team members may become disengaged and demotivated.
  • Increased Resistance: Without addressing concerns and providing a compelling business case, team members are more likely to resist the decision. This resistance can manifest in reduced cooperation, lower productivity, and even open conflict.
  • Ineffective Execution: A weak or poorly communicated business case often leads to ineffective implementation. Ambiguity and lack of direction can result in missed deadlines, subpar performance, and wasted resources.
  • Long-Term Damage: Over time, failing to present a strong business case can damage leadership credibility and organizational culture. Teams may become skeptical of future decisions and question the leader’s ability to guide the organization effectively.

Making tough decisions is a fundamental part of leadership, but the process doesn’t end with the decision itself. Crafting and presenting a strong business case—one that is clear, evidence-based, strategically aligned, and responsive to team concerns—ensures that your decisions are not just made but embraced and executed effectively. By investing the time and effort to build a compelling business case, you can turn even the most challenging decisions into opportunities for growth, unity, and long-term success.


© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

Cracking the Accountability Code

May 21, 2024 By Patti Cotton Leave a Comment

Cracking the Accountability Code
Image Credit: Depositphotos

Most executives in charge will find that accountability eludes them. In an effort to get things done, a senior executive may create a culture that is severe and unforgiving, with employees being terminated in rapid fashion. The executive hopes that different people will perform better than the ones dismissed – in most cases, faulty thinking.

Another senior executive will develop a soft culture, thinking that accountability is harsh – again, faulty thinking. This results in people at top levels chasing, babysitting, or actually doing the work of others in order to ensure that things get done.

Those who remain staunch in wanting to crack the accountability code will purchase expensive people management systems that ultimately may not work because of other factors. This kind of system focuses on just one of the three building blocks needed to reach healthy accountability.

The Three Building Blocks of Healthy Accountability

  1. Leadership Development.
  2. Performance Management
  3. Risk Governance

When carefully orchestrated, integrating these three building blocks will make a significant difference in a company’s sustainability, profit, and growth trajectory. On a more personal level, it supports the executive’s cognitive and emotional capacity, which means the executive will enjoy less stress, have a greater ability to think strategically, focus on what matters, make better decisions, and model and develop her people.

Let’s examine each building block and see how it plays out in business scenarios.

(Note: No matter what the size of your company, these three building blocks are still valid and necessary!)

  1. Leadership Development

Executives will need to shift their leadership style from traditional command-and-control to more empowering and coaching roles.

This involves:

  • Fostering empathy, compassion, and vulnerability.
  • Building psychological safety to encourage innovation and problem-solving.
  • Acting as a coach to facilitate constant learning and skill development among employees.

Leadership Development in Action: Elysian Enterprises

At Elysian Enterprises, CEO Sarah Jones noticed that her team’s creativity and problem-solving capabilities were stagnating under the traditional command-and-control leadership model she had inherited.

To begin addressing this, she embarked on making the shift to a more empowering leadership approach.

  • Empathy and Compassion: Sarah began by instituting regular one-on-one meetings with her team members, aimed at understanding their personal and professional challenges. This shift was inspired by a practice at Google, where managers are trained to start meetings with personal check-ins, enhancing team cohesion and emotional safety.
  • Psychological Safety: To cultivate an environment where employees felt safe to express ideas and concerns, Sarah introduced a ‘no blame’ policy for failed projects, focusing instead on learning from mistakes. This mirrors practices at companies like Pixar, where ‘brain trust’ sessions are held, allowing creative teams to present ideas without fear of criticism or repercussions.
  • Coaching Instead of Controlling: Transitioning from a director to a coach, Sarah facilitated workshops and provided resources for continuous learning. Inspired by the coaching culture at Microsoft under CEO Satya Nadella, she focused on growth mindset training, significantly enhancing her team’s adaptability and innovation.
  1. Performance Management

Effective performance management is crucial for holding people accountable. This includes:

  • Setting clear, challenging yet achievable targets.
  • Ensuring transparency in how these targets align with the company’s overall objectives.
  • Maintaining open communication about performance, where metrics are actively discussed and not just passively reported.
  • Instituting appropriate rewards and consequences to reinforce the importance of meeting targets.

Performance Management in Action: Orion Industries

At Orion Industries, CEO Mark Liu faced issues with underperformance and unclear accountability.

He overhauled the performance management system to align individual goals with corporate strategy.

  • Setting Relevant Targets: Mark introduced a system where targets were co-developed with employees, ensuring they were challenging yet attainable. This was similar to the approach at Intel with OKRs (Objectives and Key Results), where ambitious and transparent goal setting is standard practice.
  • Transparency and Communication: To improve transparency, Mark implemented a dashboard visible to all employees, showing real-time data on performance relative to targets, akin to Salesforce’s use of similar dashboards to drive sales performance.
  • Rewards and Consequences: Recognizing the power of incentives, Mark revamped the reward system to include both financial bonuses and recognition programs, such as ‘Employee of the Month’, which not only rewarded results but also behaviors aligned with the company’s values.
  1. Risk Governance

Robust risk management systems help ensure accountability at all levels of an organization by:

  • Establishing a clear risk governance framework that defines roles and responsibilities across the organization.
  • Implementing comprehensive controls and regular stress tests to manage financial, operational, and strategic risks.
  • Encouraging a culture where risk-aware decision-making is valued and practiced by all employees.

Risk Governance in Action: Proteus Corp

At Proteus Corp, a multinational company with diverse operations, CEO Linda Zhu strengthened the company’s risk management framework after a major data breach.

  • Clear Risk Governance Framework: Linda established a dedicated risk committee that reported directly to the board, ensuring high-level oversight and accountability. This mirrored the approach of banks like JPMorgan Chase, which have robust governance structures in place to oversee various types of risks.
  • Comprehensive Controls and Regular Stress Tests: Proteus Corp implemented regular IT system checks and scenario planning exercises to assess the impact of potential threats, similar to stress testing done by financial institutions as required by regulations like the Dodd-Frank Act.
  • Culture of Risk Awareness: Linda fostered a culture where every employee was trained to recognize and report potential risks, much like the safety culture at airlines like Southwest, where employees at all levels are encouraged to report safety concerns without fear of retribution.

Together, these steps form a comprehensive approach that a chief executive can use to build a culture of accountability and resilience that supports both individual and organizational growth.

In the next article, I’ll share why top executives still won’t delegate – and if you are one or are supervising one, what you can do to shift this.


© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

Why Your Manager Won’t Make Decisions

September 1, 2021 By Patti Cotton Leave a Comment

Why Your Manager Won’t Make Decisions
Image Credit: Shutterstock

Do you have a manager who drags their feet when it comes to making important decisions?

This can affect your entire team and your ability to get things done. Moreover, the impact of just one manager’s indecisiveness affects your entire business.

How do you handle this?

“It feels like things have come to a screeching halt,” said Maxine. “I have one department that consistently delivers late – and always has excuses. Help!”

The more Maxine and I talked, the greater the evidence became that the department’s poor performance was affecting other areas of the business.

“The latest debacle is this: Earl promised me reports by deadline, but once again, he was late.” Maxine continued. “He blames two of his employees for various things I won’t bore you with. The outcome is that I did not receive these reports I needed by our deadline. We actually lost business because of it.”

“So, this has actually affected the business’s ability to compete,” I responded. “And what is the problem?”

“Well, I used to think that Earl couldn’t hold his team accountable. He kept blaming them for performance issues. But lately, I’ve noticed that he really drags in his decision-making. And one of his employees told me she had been waiting on directives from him for three days – that she couldn’t move forward with her project until he made a decision on something.”

Maxine’s business was in jeopardy. After talking with Earl, I asked if I could talk with other managers, as well. My discovery showed that we actually needed to revisit a basic framework for decision-making with Maxine, and then to work with the managers to have a shared understanding.

Here are some of the comments from Maxine’s managers – and which may be reasons your own manager hesitates to make decisions:

  1. I don’t have the information I need. It’s hard to weigh the pros and cons when I don’t have the info I need and the larger picture.
  2. I’m not sure I have the authority. Does this decision fall to me, or does it need to be made by my leader?
  3. I don’t feel like I have the knowledge or experience. I’m new to this position and not sure I am equipped. What if my decision is wrong? I’m afraid to commit, not knowing what the outcome might be.
  4. My past experiences in making these kinds of decisions were poor. What will happen if I make a mistake?
  5. This decision is a tough one – how will I handle reactions? How do I get people on board?

Implied in each of these statements is a lack of clarity in parameters. If you sit with your managers, you may find that they hesitate in decision-making because of similar feelings. Discussions around this and identifying on what is needed to fill gaps in this area are crucial.

Encouraging them to reach out when they have questions is something you should expect. However, if this is not happening, you may want to have further conversations to explore reasons behind this. For more on this, see How Safe is it for Your Team to Make Decisions Together?


© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

How Safe is it for Your Team to Make Decisions Together?

November 11, 2020 By Patti Cotton Leave a Comment

How Safe is it for Your Team to Make Decisions Together?
Image Credit: Shutterstock

When making decisions as a team, do you have a few dominant voices and others that shrink back?

Though you are hoping for collective genius, it may turn out that your team suffers from giving in to the squeakiest wheel. In other words, it isn’t so much that the decision-making process is faulty – it’s more often the way the team interacts in order to reach answers.

What do you do?

That’s what Johann asked me.

“Here’s how it goes. First, a situation or challenge is presented. And then I open it up for brainstorming. Jack will always have an opinion, and Daniel will want to argue for arguing’s sake. The other four have learned to sit back and just let it happen. And I’m tired of refereeing. How can I help the team work together better to make decisions?”

“Johann, you are missing two-thirds of your team brainpower. That’s significant.”

“Yes, and I’ve tried asking the others what they think, to give them space to talk. But they just don’t want to enter into the fracas.”

“I don’t blame them,” I said. “Nobody wants to jump in to talk when it doesn’t feel safe.”

“What do you mean, ‘safe’?”

“Well, my guess is when the others have tried to speak up that they are cut down, their opinion is discounted or diminished, or they get the feeling it wasn’t worth speaking up. Am I right?”

“Yes, I guess so,” Johann said. “So how do you make it feel safe to participate?”

I shared 3 steps with Johann to begin creating psychological safety for the team.

Psychological safety allows team members to take risks, voice innovative ideas, and speaking one’s mind. When it is absent, team members begin to shut down and go along with the dominant voices in the group to feel safe. It doesn’t feel good to stick one’s neck out with a possible new concept or solution, only to feel shot down by someone else in the group.

What happens over the long term is that those team members whose voices are overshadowed by the more dominant voices simply default to the prevailing opinion. In other words, they take the easy road out by agreeing with the majority. In this way, they avoid conflict or feeling shot down. The problem is that those team members who give in may not really endorse the decisions made. They will go along with it, but their engagement will be low.

And when engagement is low, results are sub-par. You’ve lost the power of the potential talent on the team.

What to do?

1. Begin with a team charter around decision-making. Have the team list out what they need in order to give their very best to the process. Talk about what gets in the way, what prevents them from participating or bringing their top ideas to the table. Then, turn this around to a shared agreement about how you will operate going forward. If no one speaks up about the quieter voices, provide your own feedback on how you have observed this.

2. Shake up the process. For example, if presenting a particular problem to be solved, make the rule that there will be a question period before opinions are proffered. Make a game of it. Only questions for 10 minutes to get the information they need, and then open the floor for recommendations. This question period will allow those who have been reticent to participate to jump in. You might even have people write down their recommendations, hand them to you, and have you read them.

3. Break up old dynamics. Appoint a devil’s advocate (or two!) and charge them with countering the group’s consensus. Invite them to challenge and to ask the difficult questions. Research has shown that challenging in this way can improve group outcomes and the quality of the decisions made. Appoint a time-keeper and limit the team members to 1 minute apiece as they go around “popcorn style” to provide their input. Make a rule that the first person to speak after someone has providing an idea must say something positive about the idea. You are shifting dynamics to allow participation in safe space.

Johann agreed to try out developing the team charter and reported later that this revealed deep feelings of which he had not been aware. The team was able to talk frankly and to decide how they wanted to do differently going forward. Further, when he integrated more of the ideas into the decision-making process, it was enough to help the team move out of a limiting dynamic and into a healthier, more inclusive one.

How would you rate your team’s ability to make decisions together? Although I can’t promise that this approach will help your team to make better decisions, I can tell you with confidence that when you improve the interaction between your team members during the process, that it will boost your chances of a better outcome.


© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

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