Patti Cotton

Executive Coach & Career Strategist

decision making

How to Quit Holding Your Own Company Back

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How to Quit Holding Your Own Company Back
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Are you holding your own company back?

It’s easy to blame a stagnant or waning business on external factors, but one thing is sure: a CEO’s ability to flex with changing conditions isn’t enough.

It is important to get out ahead of the pack and remain in front. How do you do this?

First, it’s necessary to admit that things that affect your business change daily. They always have, and they always will. Disruptive technologies, a fluctuating economy, and many other factors that affect customer demand and the ability to do business surface constantly. This is not new – it’s simply uncomfortable.

The only variable is you, the CEO. Because even though the world witnesses many failed businesses, there are many others that survive and thrive.

How can you be sure you are not holding your own company back? That is a book in itself.

Here are the top three reasons CEO’s keep their businesses from flourishing, and how you can get out of your company’s way.

1. Step outside limiting biases.

Are you operating your company in the same way with the same information and taking the same approach to your business that you did just a handful of years ago? These days, companies staying in front are asking what needs to shift and change, and they do a spot-check assessment every six to nine months.

This one thing can change the entire trajectory of a business’s lifespan. If you are operating off a strategic plan that is more than 18 months old, you’re in trouble. It is time to re-evaluate. You may be meeting your objectives, but these objectives and their strategies may already be second-best in a changing marketplace. If your strategic plan isn’t being translated into correlating action, it is…

Time to review.

2. Stop limping along with that under-performing employee.

Do you have an under-performing employee who has been there for decades, but holding back the future? Are you feeling high-jacked because of the perceived loyalty this person carries by their longevity with the company?

This is a tough one, especially for family-owned businesses. If you are on the fence about someone in your own company, ask yourself how this is affecting your other employees and company outcomes. If you think about it, by holding onto this person, you are damaging not only his or her immediate area and the work, but hurting the morale of an entire employee base, the product or service your customers enjoy, and the future of what you are able to do.

Time to reassess.

3. Step ahead of the curve instead of riding with it.

If you think reading the Wall Street Journal, the Harvard Business Review, and trade magazines are feeding you the information you need in order to stay ahead of the competition, think again.

Reading these are great for staying on top of what is currently happening, but taking in reported information that has already occurred will not help you to develop the foresight you need in order to get out in front.

Are you ready to flex your visionary skills? Change the conversations you are having with other business owners. You may still ask the question, “What are you seeing and what are you doing about it?”

But you need to push farther in the discussion. Questions like, “What do you think might happen because of it?” are vital to stretching your ability to survey the horizon. And taking time to play this out is important.

A follow-up question is, “If we couldn’t deliver services ‘this way,’ how might delivery look to reach the end consumer?”

Time to stretch.

How might you be holding your own company back?

Three Reasons to Stop Focusing on Your Strengths and Weaknesses

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Three Reasons to Stop Focusing on Your Strengths and Weaknesses

Are you focusing too much on your weaknesses – or just as bad, are you focusing too much on your strengths?

You can actually arrest your own leadership development by doing so.

Here’s why:

Before the rising of the popular strengths-based coaching approach, workplace mentoring and coaching focused on helping its workforce to strengthen identified weaknesses. But we discovered after some time that the results were poor. In fact, employees were showing negative outcomes.

Focusing on weaknesses in leadership development can result in the following:

  • It can give a false sense of ineptitude and negative self-image. By giving weaknesses too much attention, the executive in question may begin to feel inept. Little discussion is made about what is going well, and so a negative self-image may begin to form, diminishing confidence.
  • By neglecting to bring strengths into the process, an imbalanced approach to getting the work done may actually result in an even poorer performance.
  • The weakness in question needs to be relative to the role the executive plays. Is the weakness in question hindering performance or hampering company goals? Or is it simply a result of a list that has no relevance to the job?

Face it – it’s more fun to focus on strengths! But there’s a drawback to swinging over to focusing on strengths, as well.

Focusing on strengths in leadership development can result in the following:

  • It can give the executive a false sense of competence, paving the way to neglect what might be hampering his or her best work.
  • By neglecting to address what is not working, focusing on strengths can give just as imbalanced an approach as focusing on weaknesses. In fact, focusing too much on developing a strength can actually render that strength a weakness. For example, if an executive has great ambition, developing that to the point of exaggeration can actually send wrong messages and behaviors and derail a career.
  • The strength in question needs to be relative to the role an executive plays, or it doesn’t matter how special that strength is! Is the strength key to performance? Is it aligned with company goals?

A balanced approach to your personal and professional leadership development with methodologies that are evidence-based – proven to work – is the first step.

If you are working on this to improve your performance and your career trajectory, make sure that what you are doing is actually relevant and supportive of where you are – and where you want to go!

Why Your Values Are Not Working for You

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Why Your Values Are Not Working for You

You are a purpose-driven professional. And you have a big vision.

But life and work don’t feel congruent. In fact, things are hard.

Is being purpose-driven overrated?

That depends.

You may not know how to use your values to guide your purpose. Here are three reasons why this might be happening:

1. You don’t know your values.

You have set your vision and your “why,” but you haven’t identified your core values – the GPS by which you will guide your purpose. Without this, your efforts can become misaligned. If you haven’t done this yet, click here for the exercise I use with my private clients.

2. Your values are in conflict with each other, and you don’t know how to reconcile this.

When values conflict, this means your priorities are competing with each other. This means sitting down and writing out what is important to you, and making some tough decisions. As they say, you can have it all – just not all at once.

3. You aren’t using your values to fuel your purpose.

You’ve gotten busy, and let distractions take over. You’ve neglected to check in regularly on all areas of your life to see if your priorities align with your values. Don’t feel guilty – get going. Start today.

Where in your life do you need to realign? What is your first step?

3 Reasons Your SWOT Analysis Won’t Work

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Previously, I shared a 5-step power tool to help you and other executives finish your year strong. If you didn’t have a chance to see it, click here.

In the article, I mentioned in step 3 that you would want to do a “quick analysis of priorities and projects.” When most executives see this, they immediately think of going through what we call a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

In the world of business, SWOT analysis taught us a lot. But over time, those of us who lead and support leadership in their strategic planning process have recognized that this exercise may do more harm than good.

In fact, there are 3 main reasons why SWOT analysis can actually be counter-productive, and hold your enterprise back from reaching its full potential.

1. You lead with the analysis instead of leading with vision.

Beginning with looking back keeps us from effectively looking forward.

Leading with such an analysis roots the planning in today – reactive mode instead of proactive mode. Instead, if you start by reverse-engineering from your desired future by beginning with the end in mind, then you will step out of current perceptions and into the “what’s possible.”

Stepping into vision first will allow you to leave preconceptions and biases more easily behind, making the mental space for more creativity and innovation.

2. You focus on the weaknesses instead of the opportunities.

This, too, is rooted in past principles of leading by focusing on fixing what’s wrong. Language is powerful, and the very word “weakness” intimates that you must get better, improve, repair.

Instead of locking you and your strategic planning team into that kind of Titanic mindset, begin by reviewing your strengths. Remember first what you do well and the unique value you bring to the marketplace.

In addition, consider that what some call “weakness” may actually be reworded as a partnership opportunity. By reframing the term, we actually reframe the thinking of those involved in the process to more positive possibilities to explore.

3. You put the analysis results on the shelf.

Many enterprises don’t do anything with the information from the analysis they have performed. It sits on a shelf for a while, and then someone suggests doing one again, because the marketplace has changed. And these days, that could be a matter of months.

An unused analysis can be because there was no accountability determined with next steps, or leadership didn’t really have a sound strategic planning process that helped to move the team forward to take action. Or it may be for other reasons. But all limiting scenarios can be overcome with the right process, if you are committed.

The SWOT analysis was a first good beta for answering the question, “How are we doing?”

But there’s a better way to ask…well, better questions. I’ll be sharing that with you in my next article.

Meanwhile, whether you are about to undertake a strategic planning process, or you simply want to do a “spot check” with your team to see how well you are doing, remember to make the experience a motivating and enjoyable one – and then do something with it!

A Powerful 5-Step Planning Tool

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A Powerful 5-Step Planning Tool for Executives to Finish Strong

A Powerful 5-Step Planning Tool for Executives to Finish Strong

It’s September.

If you are an executive in charge, acting “on purpose” to guide your team or entity to this year’s finish line is crucial.

I know it’s already on your mind.

Yet September is usually when I see executives start to slide.

 They have pushed hard during the first couple of quarters, and have allowed the summer’s workplace to slow things down.

Psychologically, it’s pretty tough to pick back up after ramping up and slowing down. It can cause stress, a feeling of overload as you try to get back on track, and a sense of being behind that can follow you through December 31st.

In fact, you may feel just a wee bit tired and demotivated just reading this, because you know what I mean.

Are you ready to get in front of this so you finish the year strong, avoiding the stress and overload that comes with year-end frenzy?

It’s time to get intentional.

I can help you do that so you finish out the next quarter in a strong and productive way that helps you and your team celebrate effectiveness and achievement.

It’s something I use with my private clients, no matter what time of year, to ramp up their success.

The 5-Step Powerful Planning Tool

1. Review your business foundation.

Gather your team and review your mission, vision, and values statements. Together, these should comprise a strong and exciting philosophy that does not change. These share the inspiration, the “why” of what you do that will fuel your motivation and drive over the next 90 days. Get clear on these before proceeding to step 2.

2. Assess your progress to date.

Review your current goals and strategies. Are these currently meeting and exceeding your business objectives? How well? Refer to any milestones and benchmarks associated with them to see if you are firmly on track, or if you need to adjust or shift any approaches you take to finish out the year. Celebrate the wins, cut the losses, and above all, quickly eliminate any work associated with that which is not working. Clear the deck for your last quarter.

3. Determine your priorities for the next quarter.

What priorities rise to the top? Identify or review the initiatives and projects associated with these. If you find it difficult to triage, do a quick analysis of priorities and projects so that you don’t hang on to the misnomer that “everything is equally important.” Take the lean and mean approach so you can finish strong, allow your team to be recognized well, and save your sanity.

4. Outline your 90-day action plan.

Working a 90-day action plan is incredibly effective at keeping you and your team motivated and energized, if you will include incremental milestones and short-term wins. So, as you identify major projects and activities, responsible parties and key stakeholders, ask yourself: What are the incremental milestones we can celebrate at the end of 90 days? Where are the best short-term wins to be captured that will support longer-range goals? And finally, do a quick assessment to ensure that the plan and its tenets support the enterprise’s mission, vision, and values. This is a great team-building exercise.

5. Up-level your ability to execute.

Use this 90-day action plan to perform a “personal 360°” on your plan and yourself. Have your team do the same, and then come together to discuss so that you can best support one another.

Here are questions to ask yourself:

  • As I look to the end of this next quarter, what commitments, activities, and calendar items do I need to shift, put aside, and/or eliminate in order to accomplish the 90-day action plan’s objectives?
  • What are those personal leadership behaviors I need to adopt in order to do well?
  • What needs eliminating?
  • What needs shifting?
  • What does meeting with my team to assess progress look like?
  • And how shall we celebrate our success at the end of these next 90 days?

I hope you enjoy this process as much as have my clients. They have used this for team-building, heightening performance, productivity, and morale.

What are your biggest barriers to meeting year-end goals? How do you move past these in order to succeed?