How Powerful is Your Network?

During the recent recession, I served as volunteer coach and teacher for seasoned professionals who were seeking to get back into the workforce. Among other things, I taught networking skills, and was astounded to learn about the lack of understanding participants had regarding the benefits of networking. This fact was especially salient, since at the time, 80% of America’s hires were effectuated through a network, and not through the classic resume submission through formal channels.

Networks are simply relationships, and can be positive or negative; passive or powerful. As someone who loves to make things sizzle, I admit to enjoying expanding my own, to getting to know new people, and seeing how we can make bigger things happen together.

Here are 3 quick tips for strengthening your network that I hope are of value.

1. Variety matters.

   Herminia Ibarra, INSEAD professor of organizational behavior, notes that there are three kinds of networks: operational, personal, and strategic. Operational networks are those relationships that allow you to get your present work done. Personal networks are those that you form for pleasure and socialization. And finally, strategic networks are those that help you advance in your career, influence others, and get the information and resources you need to move into your future (“Building Effective Networks,” http://leanin.org/education/building-effective-networks/).

Tip:  Make sure you know the difference in the three types of networks when seeing how your network can help you reach your goals. Your co-worker may sympathize with your plight to find a new job, but he may not have the influence or connections to introduce you to someone who can get you in front of decision-makers with job opportunities.

2. Size matters.

   Small-but-mighty networks are great. But these have their limitations based on the collective influence quotient of the group. And let’s face it – we don’t want to wear our networks out. These are relationships with other human beings, and we want to nurture them. In order to maintain a network’s potency and reach, remember to consistently draw in new people who can add and receive value from the group. Each new person leverages many opportunities for you – and you, for them.

Tip:  With each new person you meet, ask yourself who, in your network, could help them or benefit from connecting. Make that connection for them – and make new friends in the process.

3. Expectations matter.

   Can you pick up the phone and ask a favor of a person in your network? If not, you are in trouble. Time to give your network a facelift – or to change your own approach to networking. Adam Grant, in his book, Give and Take, talks about givers making up the top layer of all successful people. Do you consistently seek to bring value to your own network? How?

Tip:  Become an intentional giver with consistency. It’s rewarding to help others, and this will also give you the currency and confidence to call on your relationships when you find yourself in need. Who can you reach out to, today?

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.