Your full attention and energy have been called to manage the current crisis. By now, part or all of your workforce is working remotely. Your executive team is alternating “home days” with “office days” to meet social distancing edicts.
Your entire management team is working on ironing out the systems and protocols that need to help you deliver service to your customers during this critical time.
But are you leading to recovery while managing response? If you aren’t already examining how to reinvent yourself and your business to meet the “next normal,” you need to shift gears now.
This begins with vision.
If you can envision the new normal, you can already lay the groundwork to meet it. You certainly know who your customers are and what they need from you at present. But can you anticipate what will they need, once this crisis has passed? The ability to look ahead and project what is likely to happen with customer behaviors and desires will help you define the future of your business. Make sure you are careful to access resources to help you project this. Pool your energy and brain trust with a few other forward-thinking leaders on a regular basis to stay current and sharpen your abilities to anticipate.
Plotting a course for the future, now, is paramount.
This may seem challenging when you are dealing with a crisis, but it’s actually the only smart thing to do. Most organizations are drafting plans that allow them to return to “business as usual.” They are doomed to fail. There will be no returning to ways of operating that we have known in the past. Those who recover and thrive understand this and are seeking to reinvent. This means that if you can respond to current demands in a way that also lays the groundwork for the envisioned future “normal,” you will have moved your organization ahead. Think about how regulatory and competitive environments in your industry may shift. Does this change your thinking around an action you might take so that you not only survive in the immediate, but you also pave the way to thrive?
You are positioned well right now to make change.
The fact is that managing change is never easy. But current conditions have placed the business world in a situation where all must take bold action and take it now. People are looking to make sense of today. They are seeking leaders who embody confidence and character, even if they don’t have all the answers yet. Employees are rallying to the cause as they work together in new ways to deliver service. Your customers are looking for the human part of your business presence and your support.
If you will look to the horizon toward anticipated and yet unseen vistas, while leading the organizational charge to move forward, your business will be primed to succeed.
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Patti Cotton helps executives optimize their effectiveness in leading self, others, and the enterprise. Her areas of focus include confidence, leadership style, executive presence, effective communication, succession planning, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive consulting, leadership development, succession planning, change management, and conflict resolution. She is also an experienced Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.