
How much is enough when it comes to trust on your team? You may feel it’s pretty good – and that it’s “good enough.”
But your organization is suffering if you feel this way. The company will be missing out on so many things that ultimately affect its profitability and the return on shareholder investment.
Truth be told, you are suffering, as well. It’s just subtle enough that you may not realize it.
Are you compromising your best leadership because of mediocre team trust?
Following are some things that high trust can do for you, your team, and the organization.
1. Impact of Trust at the Individual Level
- You bond with others to enjoy better relationships.
- You feel personally and professionally protected, knowing others have your best interests in mind.
- You are assured that you can count on others to inspire you to contribute your best and be a part of the larger picture.
2. Impact of Trust at the Team Level
- You enjoy more collaboration. It feels safe to process challenges, solve problems, and reach goals together. Conflict is dealt with so that relationships are respected and issues are solved.
- You reap enhanced creativity and innovation. You feel comfortable sharing new ideas and taking risks. You feel comfortable that your team members have your back, and you are willing to have theirs.
- Team productivity soars, and morale is high.
3. Impact of Trust at the Organizational Level
- Heightened employee engagement and satisfaction override decreased turnover.
- There is increased productivity and profitability.
- The company enjoys a higher return on shareholder investment.
How do you begin to build greater trust on your team?
1. Review with your team the anatomy of trust.

HOW MUCH
DO OTHERS REALLY TRUST YOU?
Learn the two vital parts to trust and how they can help you become a more highly effective leader.
GET THE INFOGRAPHIC
Become well-acquainted with what makes up trust so that you can begin to identify where the team needs to grow.
2. Use this as an opportunity to begin building trust.
Have all team members rate the team as a whole (as if the team were one individual).
- Where does the team do well?
- Identify the top three areas where the team has a growth opportunity.
Then, brainstorm together on a plan to work on these.
- What are first steps?
- How will you measure success?
- And how will you hold each other accountable?
The benefits of high trust on a team are many. I challenge you to get excited around this and to build additional trust on your team. Let me know how it works!
© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.
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