Patti Cotton

Executive Coach & Career Strategist

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Why Human Experience Trumps Employee Engagement

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Why Human Experience Trumps Employee Engagement
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What’s so important about human experience in the workplace? Well, everything.

If you are looking to retain great talent, to reinforce healthy and positive culture, and to rise above the competition, then helping your employees find meaning in their work is non-negotiable.

But aren’t you doing this this through providing a great employee experience? No.

Employee engagement initiatives continue to take main stage to respond to and encourage employee motivation, commitment, and the quality of contribution at work. A lot of money and energy have been poured into these endeavors, but we aren’t seeing the results we had hoped for. Why is this?

The truth is, employee engagement initiatives aren’t working, because we feel we can elevate employee engagement by providing attractive perks and rewards. And these don’t respond to the real need.

Recent research findings from Deloitte’s 2019 Global Human Capital Trends examines this challenge. The writers show that employee motivation is driven by career, purpose, and meaning from work.

This means we need to enhance the human experience for each and every employee. Impossible task? Not really.

We simply need to help the employee answer the following questions:

  1. Do I belong to the team, to the organization?

Who are we and why do we belong together? As leader, you can work with your team members to answer these questions through the way you define and live your mission and shared values. See the article “Does Your Team Live Up to Its Values” for a great way to make this come alive.

  1. Am I safe?

Do I work in a trusting environment with individuals whom I respect and who respect me? Every employee must feel they can work together with their team without doubt or reservation, and to know team members can count on each other. This means ensuring a culture of high trust. How well do you and your company measure up? Take the time to examine the components of trust and see where your energy and efforts need to focus – this one thing changes everything at the individual, team, and organizational levels.

HOW MUCH

DO OTHERS REALLY TRUST YOU?

​Learn the two vital parts to trust and how they can help you become a more highly effective leader.

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  1. Do I make a difference to the larger picture?

Am I able to use my gifts and strengths in a role allowing me to contribute in a way that makes an impact? Ensuring right job fit and design is just part of this. Reinforcing the contributions of the individual means to teach your employees to recognize the efforts of others and to express this as part of your culture. When was the last time that you told a member of your executive team how they made a difference to the larger picture? Your culture must reflect this at all levels.

  1. Together, do we bring something of value to the world?

Do we as a team and company contribute something that makes a difference to the world? Ask yourself why your company exists. If the answer to your “why” is to make money or products, then you are in trouble. How does the service or product your business offers make a difference for your customers? What are they able to do, live, enjoy that they wouldn’t otherwise? The answers to this must be understood and communicated regularly to your entire employee base. For a refresher on how to define this, read Sinek’s book Start with Why, or see his TED talk “How Leaders Inspire Action.”

  1. Is there room for me to grow here?

One of the top concerns of a thriving CEO is to define and articulate clear career paths within the company to inspire and motivate your employees. These CEOs also make sure that their learning and development efforts include relevant personal and professional growth offerings. How do your L&D efforts measure up? And if you think your employees can’t take time for this, think again. Best companies are making sure their people have this available through regular face-to-face and virtual instruction with a coach approach to ensure that true learning occurs. The rewards are exponential.

What kind of human experience are you offering to your employees?

I suggest that as you start out on the path to providing something of great meaning and value, that you begin by personally answering the five questions above. Walking the talk will not only help you to integrate human experience as culture, it will also help you to personally become more motivated and engaged as you lead these efforts.

© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Three Tips to Boost a Culture of Inclusivity

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Three Tips to Boost a Culture of Inclusivity
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An open and honest environment is important for a healthy company culture.

Fostering this is important to employee engagement and your ability to retain top talent.

But if your employees don’t feel free to express their opinions, you are keeping them from feeling more motivated to contributing their best work.

Why is this the case? And how can you turn this around?

Studies show that creating a sense of belonging in the workplace is one of the top criteria for an employee to feel engaged. A sense of belonging allows employees to feel like they are able to be authentic. And the ability to feel authentic at work affects an employee’s sense of contribution, which in turn, affects their engagement and performance.

Most CEOs pride themselves on creating such a sense of belonging. They cite great on-boarding processes, recognition programs, and intentional cultural markers and norms such as “Dress Down Friday” and the annual employee picnic.

But there is one area affecting employee retention that gets overlooked quite a bit. And this is making sure that you teach your people how to value differing perspectives or opinions.

As your employees come from all walks of life, backgrounds, beliefs, and experiences, they are bound to have various perspectives and opinions. And nothing will curb a feeling of inclusion faster than to discount someone’s opinion.

I’ve heard things in executive meeting brainstorming sessions such as, “Well, John, that can’t work because…” or, “That approach is impossible,” as first responses to someone offering ideas for solutions.

What happens?

Shutdown.

People hesitate to speak up. They are afraid of “getting it wrong,” or of being discounted.

And nothing is worse than sending that kind of message if you are trying to create a spirit of inclusion.

Everyone wants to feel included. Having that sense of acceptance and belonging is key to fueling the desire to contribute and be a part of something.

Here are three tips that will help you boost your culture’s spirit of inclusivity.

  1. Make sure you have a growth mindset.

Do you find your executive team is in a rut when it comes to new ideas? Make sure it hasn’t calcified to a fixed stance of “This is the way we have always done it.” You may not readily hear it, but you will see it in the way that your executives become complacent and comfortable with “what is.”

If this is the case, begin having brainstorm sessions around new ideas by asking the question, “What is possible, here? If we couldn’t do it the way we have always done it, how might we approach this?”

  1. The first responder to someone else’s opinion must be a cheerleader.

Develop the “carrot approach” to encourage people contributing their ideas and perspectives. Adopt the group norm that when a person comes up with an idea, the first one to respond must offer something positive.

He or she doesn’t have to agree with the opinion, but should at least laud the other person for thinking outside of the box. This kind of immediate response will develop a culture of acceptance and inclusion. No idea is a bad one – let’s consider it.

  1. Ask questions instead of making pronouncements.

When exploring the opinions and perspectives of others, take an open-minded approach by asking questions to dive deeper. “Tell me more,” or “Let’s talk about how that might work.” This keeps you on your toes to consider new possibilities, and at the same time, creates a spirit of togetherness as you work through toward a solution.

The next time you are tempted to share why a particular idea won’t work, pause and redirect. You’ll find that your team will become more engaged, animated, and willing to contribute at much higher levels.

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© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Are You Tired of Visioning?

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The Importance of Short-Term Wins

Sometimes I get tired about visioning the future and setting long-range goals. These are certainly important – but they aren’t enough to keep me on track.

How about you?

Short-term wins and intermediate goals are the fuel for getting there. And you can leverage this with your team to keep them motivated and inspired.

Years ago, I sat with a CEO and talked about how to keep his healthcare system viable and vibrant.

“I’m tired, Patti,” he said. “Look at this,” and he pulled out a heavy drawer full of notebooks. “These are all strategic plans. Through the years, we’ve hired expensive consultants to come and walk through the process with us and all we have to show for it is…paper.”  He sighed. “The more I look at these, the more tired I get. The future seems so far off – and we aren’t moving forward. What good is a strategic plan, anyway?”

He shut the drawer. “I’m beginning to believe we’ll never get there. We’ve set up 3-year action plans, designated responsibilities – but, somehow, we all get too busy doing the day-to-day stuff that this place requires.”

This guy looked pretty tired. Bone tired. Discouraged.

“What about your short-term plan?” I asked.

“Short-term plan?”

“Yes, a plan that sets key milestones and success indicators in 3-4 month increments.”

He paused. “Why would I do that? I know very well what to do to get there.”

“Well,” I responded. “How’s that working for you and your executive team?”

It’s not just a matter of knowing how to get there – if you don’t have a plan that has intermediate goals and milestones, you not only lack measurements to show you how well you are headed there, but you also miss out on a key secret to staying motivated – and keeping your team motivated, as well.

And when motivation is gone, nothing happens.

So how do you set these?

Take your one-year plan and reverse-engineer it – what are the major projects and steps to get there? What should you be seeing if you are on course by the end of Q1, Q2, Q3, and Q4? In other words, how will you know you are on the path to success?

When you are able to make these indicators tangible so that you can see you are hitting the mark, then you are on your way to sustaining momentum and energy. And you need that. Not only you, but your team needs it. It helps them to know that they are doing well, on the right track, and meeting motivation.

No small potatoes. Because keeping a team motivated when you have huge goals can be challenging.

So here’s my challenge to you:  get with your team and look at your one-year plan. Break it up, assigning major projects, deadlines, the people responsible, and key indicators that show these projects are successfully meeting the goals of the one-year plan. This is a great team-building exercise, and you will have set in place the motivators that will keep you and your team on track.

Patti Cotton helps women executives optimize their effectiveness in leading self, others, and enterprises. Her areas of focus include confidence, leadership style, executive presence, effective communication, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive coaching, women’s leadership development, change, and conflict management. She is also a Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.