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Patti Cotton

Executive Coach & Career Strategist

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Are You Tired of Visioning?

February 15, 2017 By Patti Cotton Leave a Comment

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The Importance of Short-Term Wins

Sometimes I get tired about visioning the future and setting long-range goals. These are certainly important – but they aren’t enough to keep me on track.

How about you?

Short-term wins and intermediate goals are the fuel for getting there. And you can leverage this with your team to keep them motivated and inspired.

Years ago, I sat with a CEO and talked about how to keep his healthcare system viable and vibrant.

“I’m tired, Patti,” he said. “Look at this,” and he pulled out a heavy drawer full of notebooks. “These are all strategic plans. Through the years, we’ve hired expensive consultants to come and walk through the process with us and all we have to show for it is…paper.”  He sighed. “The more I look at these, the more tired I get. The future seems so far off – and we aren’t moving forward. What good is a strategic plan, anyway?”

He shut the drawer. “I’m beginning to believe we’ll never get there. We’ve set up 3-year action plans, designated responsibilities – but, somehow, we all get too busy doing the day-to-day stuff that this place requires.”

This guy looked pretty tired. Bone tired. Discouraged.

“What about your short-term plan?” I asked.

“Short-term plan?”

“Yes, a plan that sets key milestones and success indicators in 3-4 month increments.”

He paused. “Why would I do that? I know very well what to do to get there.”

“Well,” I responded. “How’s that working for you and your executive team?”

It’s not just a matter of knowing how to get there – if you don’t have a plan that has intermediate goals and milestones, you not only lack measurements to show you how well you are headed there, but you also miss out on a key secret to staying motivated – and keeping your team motivated, as well.

And when motivation is gone, nothing happens.

So how do you set these?

Take your one-year plan and reverse-engineer it – what are the major projects and steps to get there? What should you be seeing if you are on course by the end of Q1, Q2, Q3, and Q4? In other words, how will you know you are on the path to success?

When you are able to make these indicators tangible so that you can see you are hitting the mark, then you are on your way to sustaining momentum and energy. And you need that. Not only you, but your team needs it. It helps them to know that they are doing well, on the right track, and meeting motivation.

No small potatoes. Because keeping a team motivated when you have huge goals can be challenging.

So here’s my challenge to you:  get with your team and look at your one-year plan. Break it up, assigning major projects, deadlines, the people responsible, and key indicators that show these projects are successfully meeting the goals of the one-year plan. This is a great team-building exercise, and you will have set in place the motivators that will keep you and your team on track.


Patti Cotton helps women executives optimize their effectiveness in leading self, others, and enterprises. Her areas of focus include confidence, leadership style, executive presence, effective communication, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive coaching, women’s leadership development, change, and conflict management. She is also a Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

Why Aren’t You Leading?

September 28, 2016 By Patti Cotton Leave a Comment

Why Aren’t You Leading?

Mastering Your Inner Leader, Part I

Why aren’t you leading?

You’ve taken leadership boot camps and development programs, and read all the books. And there you are. In the same place. Month in, month out. Year in, year out.

Your influence is respectable, but it isn’t fantastic. You aren’t as effective as you could be, and you aren’t being recognized for your work (Promotion, anyone? Partner? Bonus Pool? Million Dollar Club?) What’s more, your income or sales isn’t increasing – yet you are working just as hard as ever, if not more.

The thing is, you are talented, and you know it. But it’s not showing like it should, in order to get the recognition and reward you deserve.

Nine times out of 10, I find that talented professionals overlook the one thing they should focus on, if they truly want to succeed. And it’s the one thing that can make all the difference.

I coached a vice president who had inherited great responsibility just the year prior. Susan had been a top performer in the company, and because the company did not want to lose her, she had been given a spot on the senior leadership team.

“I’m like a fish out of water,” Susan said over the phone. “And frankly wondering if I’ll ever be able to swim in deep waters with these people. I’ve tried schmoozing with them, I’ve held the same meetings with my team as they do with their teams. Sometimes, I even think I subconsciously try to walk and talk like some of them! But it’s not working.”

“Just a few months ago, all of senior leadership was given a leadership assessment. They had two group sessions to talk about it, and handed us books for reference. But knowing about leadership skills and strengths I have isn’t enough to get me anywhere. Help!”

Susan’s case is not atypical. A lot of top performers are promoted to leadership. After all – they performed well where they were before – they can certainly do it, again – right? Not necessarily.

From time to time, companies try to help their leadership teams by bringing on a consultant for assessments of all kinds and a follow-up training for a deeper dive. But testing and acquiring knowledge in specific areas is not enough to develop your leadership.

In fact, America spends more than $170 billion per year in training on topics of this sort, and results show that we are largely wasting money. Studies show that training participants take away about 27% of the learning provided, and then abandon it quickly because they don’t know how to integrate it.

So if copying other leaders doesn’t work, and taking a leadership skills assessment or a personality style diagnostic with some follow-up training isn’t making you a more effective leader, then what does work?

Mastering your inner leader.

Mastering your inner leader involves identifying your core values, and the particular strengths and gifts you bring to the table, so that you can learn to use them powerfully as you lead yourself and others. Only by mastering your inner leader will you stand out with confidence and make greatest impact.

You see, what works for the person down the hall will not necessarily work for you. And without knowing what you have to work with, you will be making decisions and taking actions without coming from a solid leadership foundation. And it will show.

Instead, you must discover what you have to work with, flex and fine-tune it, and the result is that you brand your leadership in a way that is genuine and most powerful.

How do you start?

I often start by having my clients identify their top core values. We then do an inventory in key areas of their life and work to see where they are doing well, and where they need to de-clutter or realign, so that they are living true to their values. I then help them begin to reinforce this learning with a “coach approach” so that the learning becomes a way of being. Over a period of 8-12 weeks, clients report less stress and tension, and more focus, productivity, and enjoyment.

I bet you aren’t surprised. Because coming from your center, from your core values and strengths, is authentic, you are more confident, you feel more energized, and you produce your best.

In my next article, Part II, I’ll talk about a unique way that you can identify life themes and strengths to build on mastering your inner leader.

Meanwhile, please join me in our LinkedIn group for more discussion on this topic.

How do you integrate your values in your work?

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

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