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Patti Cotton

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Executive Coaching: Understanding the Numbers

June 9, 2021 By Patti Cotton Leave a Comment

Executive Coaching: Understanding the Numbers
Image Credit: Shutterstock

Returning to work means reexamining how you operate to get things done. It’s an opportunity to see whether you and your staff can be even more effective in light of the complexities that have developed in the world which affect the business landscape. It’s time to fine-tune your leadership and take it to the next level.

But as business owners seek to develop their leadership and that of others in the company, they often focus on presenting workshops, classroom training, and mentoring programs. These have proven to be the least effective in developing leadership. Executive coaching, which is called upon less frequently, has proven to work best for leadership development, and the numbers reflect this.

“But my training budget is modest,” said one leader. “I can’t give every executive her own private coach.”

I agree that executive coaching may appear to be more costly. But the return is also much higher. Studies by PriceWaterhouseCoopers and the American Management Association show the following: When businesses invest in executive coaching to develop greater leadership, they recognize a mean ROI (return on investment) of 7 times that of their initial investment, with a solid 25% of those same companies reporting a return of 10-49 times the investment.

How might your business benefit from such returns?

Typical ROI results reported from executive coaching include (but are not limited to) increased revenue and profitability, reaching or exceeding organizational goals, higher performance and productivity, greater creativity and innovation, and enhanced skills in communications and conflict management.

At the same time, leaders have all heard disappointing stories of coaching experiences that cause hesitation.

“How do I know it will work?” asked one executive. “My colleague really enjoyed his coaching experience, but he said it never really helped him reach any tangible goals.”

Sadly, his story is not unique.

How can you ensure, then, that your investment will pay off sizable dividends? Careful planning to identify a leader’s development goals and objectives is not enough. The coaching engagement should be overseen by a formally trained coach using proven methodologies, and the plan should have distinct measurables (more numbers!) that serve as success markers to gauge how well the process is working.

You may also consider team coaching, which can make the most of your budget, and still have great returns. New evidence supporting the effectiveness of this approach is exciting, and can yield such outcomes as greater trust, performance, alignment, and coordination (and these are just a few dividends).

A lot of leaders, in their eagerness to get “back to normal,” have given little thought to leadership development. The return to work has been first and foremost on most minds. However, with the complexities that COVID has brought to us, leaders and other decision-makers will need to sharpen their skills in decision-making and execution.

Indeed, the COI (cost of inaction) when it comes to leadership development is staggering and has increased exponentially with the new business landscape. For example, 67% of all productivity loss can be attributed to poor communication and conflict. Less-than-optimal leadership practices can cost a business an amount equal to as much as 7% of its total annual sales. There’s much more, but I think you are getting the picture.

Why don’t more companies take advantage of this tool?

Leaders fall into what we call “normalcy bias,” where they feel they are doing well, even when they are not. They may feel that coaching is only for corrective situations, or their executives seem too busy for coaching. And many feel their teams are meeting every goal they set. If the latter is your case, I’d challenge you to think about whether things are just too easy, and what could be accomplished by stretching those goals.

As the great “return to work” continues, and you think about whether your company is ready for more change, ask yourself if you are really fully equipped to lead it. Make sure that your investment, however you allocate it, provides you with a great return.

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© Patti Cotton and patticotton.com. All rights reserved. Unauthorized use and/or duplication of this material without express written permission from the author is strictly prohibited. Excerpts and links may be used, provided that attribution is made to Patti Cotton and patticotton.com, with links thereto.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

How to Create Your Leadership Manifesto

August 23, 2017 By Patti Cotton Leave a Comment

 How to Create Your Leadership Manifesto

Part II of Making Your Leadership Work

Does your leadership count, or are you just the next “suit in a seat” in a succession of many?

If you want to make a significant impact on the world around you, you need to take a stand.

It’s time to revisit your leadership manifesto.

Don’t have one? It’s time to craft yours.

A manifesto is a declaration of principles that include your:

  • Intentions – what actions you intend to take
  • Key beliefs – your stance on things
  • Vision – the world as you wish to see it

There are a few reasons formulating your leadership manifesto is important.

It’s a formidable exercise in authenticity.

Authoring your manifesto forces you to identify your most important beliefs – a “stop and think” exercise for most of us. Then, it requires that you create a powerful vision in response to these beliefs, and to outline your intentions about how to create the change. If you think about it, this is a formidable exercise in stating who you are and what is important to you above all.

It brings focus to your work.

Your manifesto brings tremendous focus, helping you to reflect on what aligns – and what does not – in your work and life.

It helps you to stay the course in turbulent times.

Your manifesto serves as a GPS, supporting your ability to move toward your vision, even in the midst of significant challenges.

Ready to craft your leadership manifesto? Sit in a quiet place and reflect on the questions below. Many executives with whom I work go through these questions twice. During the first round, they answer the questions in the context of life; during the second round, they relate it to the workplace.

  1. I believe in ____
  2. I want to live in a world where ____
  3. Here is what I know for sure: _____
  4. The one problem I want to solve during my life _____
  5. The changes the world will see as a result ______
  6. What is at stake here is ______
  7. I will show the world ____

As you review your answers, what becomes clear for you? And what, in your life and work, needs to change?

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

A Multi-Million Dollar Company with No One Leading

May 17, 2017 By Patti Cotton Leave a Comment

A Multi-Million Dollar Company with No One Leading

Mediation and Conflict Resolution

All names and other identifying information have been changed to protect confidentiality.

I was called to work with one of the largest construction companies in the Midwest, which was a recent merger of three very successful smaller construction companies.

“I want you to find out what’s wrong with these employees of mine,” said the president, looking at me across the desk. “These people aren’t putting in the sweat equity they should. In fact, I think a few of them are lazy – some need to be fired. Most are complaining that they haven’t gotten a raise in a long time, but before I go handing out candy, they need to show their stuff and get these back orders out.”

“Back orders?” I asked.

“Yes,” he said. “We have $40 Million in back orders we cannot fill, and the bank is telling me I have 90 days to get it fixed, or they are calling in the loan. We may fold before spring if these lazy employees don’t get cracking.”

The president (we will call him Max) gave me a bit of background about the company. He was formerly the owner of a smaller construction business. Two years prior, he had purchased another construction company, and then invited the president of a third company, Jim, to join him so that together, they formed the largest company in the industry in the Midwest.

As Max gave me more details about this very critical situation, I proposed that we meet with the other owner, Jim, as well as their new COO, Tom, to design a quick, impactful plan to get the back orders out and avoid the bank’s loan recall.

“Oh, no, I don’t want Tom in this. I’m still teaching Tom the ropes of the business, and I want to see how well he does before I give him more responsibility. And Jim and I aren’t, uh, talking to each other right now. He isn’t interested in this side of the business, anyway. He just stays out in his warehouse office and works on his invention.”

“His invention?”

“Listen,” Max shot back, “The co-owner doesn’t care about anything but sitting in his office down the street all day playing with some new product that is supposed to revolutionize the industry. I hate to admit it to you, but he hasn’t seen the financials for more than a year. I’ve been busy putting out other fires. It would be a little embarrassing for me to let him in on what’s happening right now.”

“You mean your co-owner doesn’t know the bank is threatening to recall the loan? That you have $40 Million in back orders you can’t fill?” I stammered.

Max just grinned sheepishly and stared at me.

At this point, dear Reader, you may be thinking this story is fabricated. After all, a real company cannot operate like this, can it? Yes, it can. I was there.

But it was due to fold – with problems obviously starting and ending at the very top.

“Max,” I said, “Before we do anything else, we have to let the co-owner and the COO in on the problem – you are going to need help and buy-in with the solution.”

“It’s all over, then,” he buried his face in his hands. “You don’t understand these guys – they don’t know how to run a business like I do. And they are difficult to deal with.”

I sat in stunned silence. Of course, you know that what was running through my mind was that Max didn’t know how to run a business either – and he was difficult to deal with, too.

How did the company come to this point? It starts and ends with leadership, doesn’t it? The health or lack of health in leadership is felt at every level of any enterprise. And there are several key factors that fell short in this particular case.

But I’ll talk about three important ones here:

1. Lack of clear roles and responsibilities.

Max and Jim had decided that Max would operate as CEO, but they didn’t know what this meant. And they never defined any responsibilities for either of them. Max fell into running the company because he liked being the boss. Jim busied himself with doing what he loved best – tinkering to invent a product that would put the company on the map. Max brought Tom in to fix the “employee problem,” but hadn’t allowed him to get near any employees, yet, except for a small satellite office at the other end of the state. Max said he “wanted to test Tom’s abilities, first.” This had been going on for months when I got there.

2. Lack of accountability.

As you can see from #1 above, none of the executive team was holding themselves or each other accountable. Max loved to sell and make deals, so this is what he was doing with investors – and yet, he wasn’t managing the directors and managers so that the company could run effectively.

Tom, the new COO, had tried to insert himself several times by proposing to oversee the management team, but Max shut him down each time, saying “You need to do what I’ve given you to do first so I can cut you loose.”

Max had, in fact, made the fatal mistake of assigning Tom to a small area of the company that had little to do with production and the problem at hand. And Max wasn’t investigating the real problem, either.

And then, there was Jim. Jim loved to tinker. Alone in his office all day. I still don’t know how he survived his original business before Max brought it on to combine it with his own.

3. Lack of communication.

How in the world did three men who held such high responsibilities find themselves in a place where no one knew what the others were doing – and the company was going down?

A multi-million dollar company with no one leading.

Why didn’t Max communicate? Max claimed that he couldn’t talk to Jim because the latter had a temper, so Max avoided keeping Jim up to date with financials, challenges, and other vital pieces of information. And Max claimed that Tom was too new to know what he was doing and so withheld information from him that could have helped Tom to help the company.

Why didn’t Jim communicate? He told me he thought Max was an arrogant idiot who was so hard-headed that it was impossible to talk with him. Jim said that Tom was a nice fellow, but he wasn’t sure he trusted him because Tom was always in Max’s office.

And Tom? Tom didn’t communicate with Max because he had asked too many questions too many times and been shut down to the point where he was silently contemplating quitting and moving his family back East. And he didn’t communicate with Jim, because Jim always had his door closed down at that warehouse office.

At every turn, there were unspoken conversations and unresolved conflict because people weren’t asking the hard questions, and providing tough information to each other.

Avoiding these critical conversations had resulted in one giant fiasco.

You can guess that the initial meeting with the four of us was not a gentle one. Tempers and voices flared, and it took some mediating to reach an agreement as to how to talk with each other and work through the problem so that we could get to the issues at hand. We finally reached consensus on what strategies to take, who would be responsible for what, and how to hold self and each other accountable through this critical process.

I frankly breathed a sigh of relief. Mediating and coaching conflict in such a situation are not easy, but we came out linking arms.

Sometime later, after leadership diverted the crisis, I would fire Max (yes, I have fired a couple of clients). I would have loved to stay on to help shift culture, and help the company excel. But Max was not willing to be transparent with Jim and Tom about some critical issues, and he wasn’t willing to work on his own leadership. He just kept blaming everyone and everything else. Shortly after I fired him, his board fired him as well.

I’m glad to say that Tom has taken over running the company, and has really turned things around. And Jim? He is still inventing things in his warehouse office that are bound to revolutionize the industry.


What poor style of leadership have you witnessed or heard about in the past?

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Patti Cotton is a CEO and former foreign diplomat. A sixth generation business owner, Patti not only coaches leaders – she has extensive experience in actually being one. Her experience, record of unprecedented success, and extensive training and certifications make her uniquely qualified to bring value to you and your team in the areas of leading self, leading others, and leading the enterprise.

Patti’s areas of focus include leadership and talent development, with specialization in leadership behavior and communication, conflict management, executive presence, succession planning, and strategic personal, leadership, and organizational growth.

With over 25 years of proven leadership experience, Patti works with individuals, teams, and organizations across diverse industries. As an executive coach, trainer, and Fortune 500 speaker, she will inspire, influence, and impact your organizational leaders to reach new heights of success in their personal and professional growth, and to improve performance across your organization.

For more information on how Patti Cotton can help you and your organization, click here.

Patti Cotton

Patti Cotton reenergizes talented leaders and their teams to achieve fulfillment and extraordinary results. For more information on how Patti Cotton can help you and your organization, click here.

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