Pushing Beyond Success

I worked with an impressive executive last year, whom I will call Jerry (not his real name). Jerry managed an area of responsibility generating more than $20 million in annual revenues, and top leadership was considering him to succeed the COO in future.

He reached out to me for help because he really wanted that position. “I’m ready for a new challenge,” he said. “I get bored easily when success becomes routine. Taking on the role of COO has been in my sights for some time.”

If the reader is thinking, “Boy, what an ego,” there may be an element of that. However, most people who desire to lead love to be challenged, and routine anything can quickly demotivate.

So Jerry had set his sights on this promotion.

There was just one problem. Jerry wasn’t ready.

Jerry was leaving money on the table within his current responsibility, and he’d known it for a while. The company should have noticed, too, as they considered him in future planning.

You see, Jerry’s current team had worked with him for almost 10 years, and they knew how to work with him to get things done. And they’d always hit their mark of $20 million. Always. But the needle hadn’t moved for 10 years.

How could Jerry be effective in a larger role if he didn’t know how to maximize the current potential in front of him?

When Jerry and I sat down, he shared his revenue projections and showed the potential in additional market share. He shared his team’s roles and responsibilities and current strategies. He said they were all super people who knew how to do their jobs very well. But he didn’t know how to break through the $20 million mark.

How could he get his team to perform at even higher levels?

So I asked if I could sit in on one of his team meetings as they examined the gap and the potential.

After the meeting, Jerry and I sat down. “I believe I’ve identified a key problem,” I said. “And it’s not your team. Jerry. Before we look at your team’s performance, we need to talk about widening your personal perspective. We need to talk about some deep listening.”

“Deep listening?” he reared back. “Isn’t that for coaches and therapists?”

“Jerry, you have helped this company realize great success through what you have done with this team. But the money you are leaving on the table is not the team’s fault. Here’s what I heard in your meeting:  three ideas from your team members that you discounted immediately. You told them why it wouldn’t work. I’m frankly surprised they are still coming up with ideas for you when you ask!  And here’s what I didn’t hear – ‘I’m listening – tell me more. How might that work?’ You simply aren’t allowing your team to participate.”

Jerry paused. “You mean I’m responsible for keeping this team stuck? I’m personally responsible for not generating more revenue?”

I nodded. “The strategies you have taken have gotten you this far – but they aren’t taking you any farther. You have an amazing team!  But you aren’t allowing them to contribute. You aren’t tapping into your team’s perspectives and considering their ideas – new ideas that may likely take you far. You have a choice, here – either continue to do the same thing and get the same results, or allow your team in.”

Of course, this first conversation was just a door-opener. Working with Jerry to widen his perspective, to help him peel off of black-and-white thinking, took longer, because old habits die hard. And we did look at team performance together, as we worked on developing his ability to listen and consider new points of view.

But in the end, it did pay off. After working with Jerry and his team for just 6 months, they began to capture additional market share and increase their revenues.

“It’s funny,” Jerry said later on. “I have a much greater rapport with my team. We enjoy each other more. Work has become fun instead of tense, even though we are performing at higher levels. I guess allowing others in to contribute really pays off.”

I love that deep listening.

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Patti Cotton helps women executives optimize their effectiveness in leading self, others, and enterprises. Her areas of focus include confidence, leadership style, executive presence, effective communication, and masterful execution. With over 25 years of leadership experience, both stateside and abroad, Patti works with individuals, teams, and organizations across industries, providing executive coaching, women’s leadership development, change, and conflict management. She is also a Fortune 500 speaker. For more information on how Patti Cotton can help you and your organization, click here.